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Who is Tech Image?
Tech Image is a national, award-winning digital PR agency that uses the latest strategies and technologies to help clients tell their stories more efficiently and effectively. We’re experts in digital PR best practices and we’re using our knowledge to accelerate our client’s success.
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Mother’s Day is right around the corner, and while most of the focus will be on flowers and Sunday brunch, let’s not forget why we celebrate: To appreciate Mom and all she ever did for us.
That includes the lessons we learned. And although most of them were just to keep us from being rude, there’s actually a lot which can be applied to the day to day of public relations (PR). Consider the following motherly maxims:
If you don’t have anything nice to say…
This one should actually make a lot of sense. If you or your company is speaking to the media, don’t spend your time lampooning the competition. That will only make you look petty and will do more harm than good.
Instead, always take your time with the microphone to promote your key messages and your products/services. There’s no need to go on the attack.
Don’t talk with your mouth full
When addressing the media, don’t just answer questions if you’re not ready. When you’re chewing food, even if someone just asked you a question, you’d wait until you were done chewing, swallow, and then respond. Do the same with the media.
If a question is asked and you need a moment to think about before replying, take that moment. If you need longer than that moment, feel free to let the reporter know that you will think about it and get back to them. There’s no harm in shooting off an email answer later, especially if that answer is the right one and not something off the top of your head.
Respect your elders
Although this maxim seemingly helps just older individuals, remember, when your mother said this to you, everyone was older. So the real message here is to just respect others, period.
And that goes for everyone you may work with or encounter. If you are a spokesperson for your company, do your best to be plesant and polite. The impressions others make of you, especially those in the media, will bleed into the overall impressions of your company and what it does. So don’t just blow off interviews or be rude if the reporter is late to yours. Show everyone respect and they’ll respect you back.
Don’t slouch
You should always be looking to make a good impression. If you are speaking with the media in person, do your best to look your best. People may not want to judge a book by its cover, but if you don’t handle yourself in a professional way, it can skew the view of yourself and your company.
Always err on the side of looking nice and being professional. Do this for in-person interviews, and make sure to have a nice updated head shot to share for any phone interviews.
Clean up after yourself
Did you or your company just make a mess? And it doesn’t have to be a literal one either. You don’t have to spill millions of gallons of oil to find yourself in a bad situation. It this day and age, it’s all too easy to stick your foot in your mouth and then share it with millions.
If you should find yourself dealing with a sticky situation don’t just curl up in the fetal position and hope it goes away. You’ve got to address it and face it head on. Don’t delay and give people the chance to speculate. Draft a statement and give it. Own up to your faults and don’t pass the blame. Everyone makes mistakes, it’s why pencils have erasers.
What advice did your mother give you that you find applies elsewhere in life?
We combine the most effective traditional and digital PR strategies to help our clients achieve their business and communications objectives. We collaborate with all our clients to determine the right message strategy and then design the optimal PR program to match your objectives. Our programs are designed to maximize the message impact and measure results.
We begin by collaborating to determine the best strategic message platform. We investigate your target’s media behavior to determine the optimal media channels, and we conduct keyword research so we know the right words that influencers and journalists use to find information about our client’s business. Then we conduct an audit and establish a benchmark to measure results. Here’s our process:
This is the process used to determine PR and Marketing programs for clients:
The PR landscape has changed. A traditional media relations program is not enough to get your story out there. With the increase of digital publishing, blogs and online resources, you need a partner who understands the intelligent integration of digital best practices in a PR program. This is where Tech Image comes in. We know how to find the influencers you want to reach, and how to present your story in a way that compels them to want to know more.
Click on one of our PR services on the right to learn more!
At Tech Image we believe the key to developing a successful public relations campaign is research. We partner with our clients to determine goals and identify the opportunities that align with your business objectives. Before we share your story with the media, we work to understand your messaging and how you want to be represented. We’re more than just an agency that writes your press releases, we develop a clearly identified PR Roadmap so that we can lead your campaign to success by telling your story.
PR professionals are held to higher standards than ever before, and at Tech Image we take that very seriously. Our trained, experienced media relations team understands best practice techniques for engaging with journalists and influencers both on and offline. Our goal isn’t just to get a journalist’s attention, it’s to start building trust and a relationship with them that develops over time. Our team has a large list of relationships with national media and trade journalists and we are savvy within social media, identifying digital influencers and integrated opportunities.
We belong to many industry organizations like PRSA and WOMMA so that we can stay at the cutting edge of digital best practices, changes to technology and all of the current tools and resources needed to leverage an effective PR campaign in the 21st Century!
As part of the overall program, Tech Image leverages analyst relations to extend the reach of PR into the industry influencers who are forming opinions about our clients and advising buyers in the marketplace. Goals of our analyst relations program include:
Being able to know what people are saying about your brand online is critical, especially in a world where online news happens as fast as someone can type 140 characters. At Tech Image, we use the top PR tools available to monitor thousands of print and online publications for mentions of your brand, product trends or company information. It’s important to not only see where you appear online, but also how that news has been shared across the web. We turn your media mentions into intuitive reports which include charts of coverage, keyword trends and links to your stories online.
Since everyone has their own megaphone in social media, every organization is even more vulnerable to negative feedback or a potential crisis situation. We believe preparation is key in order to make sure you are one step ahead of a crisis and have a plan in place to address the media, company stakeholders and the general public. Working with your internal communications team, we will develop a Crisis Communication Plan which outlines and identifies the following:
It’s a great opportunity when a reporter wants to hear your story, but it’s important for your top executives to feel comfortable and focused before the interview takes place. We work with company spokespeople, product experts and executives to make sure they are confident when dealing with members of the press. Preparation includes mock interviews, messaging exercises and sample questions from similar interviews in the past. We provide all the information you need to be prepared for any media opportunity that may arise.
Executive elevation is a critical aspect of any successful PR campaign. Not only is it important to gain exposure for the C-Suite, but this provides real opportunities for a company to tell its story. It all starts with leveraging existing connections to key media outlets or forging new relationships with tomorrow’s influencers. We find the right opportunities for your subject matter experts and work to position them in prominent spaces where their message will not just reach an audience, but the right audience for your overall messaging goals.
Gone are the days when a PDF press release on your website was considered a corporate press room. Because we understand the value of content that is optimized for search, we know just how important it is to have your news and press releases visible to the search engines. Through our PR counsel and experience in SEO best practices, we can help you identify the best way to leverage the news on your site so it can be indexed by the search engines. Once your news is optimized it can be found by reporters, potential clients and job candidates everywhere.
There are a number of reasons why global capabilities are important. Digital content isn’t constrained by geographic boundaries and market expansion requires focused, local PR outreach to succeed. Search engines deliver results based on where computers are located, so Google delivers local results in Paris, France just as Baidu delivers local results in Beijing, China. If your PR agency doesn’t know how to work with international content or manage PR resources in other countries, your world is too small. Tech Image manages PR programs in 10 countries and has access to partnerships in every country through our membership in the Worldcom Public Relations Group.
We have 25+ years of global PR experience and can help you advance your story in any geography.
Social Media is no longer just social. It’s an opportunity for commerce. Social media marketing can often seem overwhelming and time-consuming, especially if you have little internal resources to work with. We understand the challenges companies face when becoming socially focused, and our experts can help you adopt a strong social media strategy.
Click on one of our social media services on the right to learn more!
We’re experts at evaluating your social media, PR and marketing opportunities with your business objectives. There is almost always a valuable alignment that will open new doors and improve development with your brand. Our experience will integrate and optimize your social media strategy with the rest of your PR and marketing programs.
Our team is made up of experts in not just the social media platforms themselves, but how to best utilize them for your business using all the newest features, industry best practices and strategy for implementation. We work to understand the competitive landscape and how you want to be positioned in the social space before we establish your presence on the top social networks like Facebook, Twitter, LinkedIn and YouTube. Once your accounts are setup, we can provide social media training workshops for your team and strategic council on content and best practices for social media engagement.
If your brand is active on social media or shares a lot of content, it can be difficult to keep track of all of your mentions, retweets or shares. We use the latest suite of online monitoring tools to make sure you’re seeing the big picture when it comes to where your brand is being talked about online. In a clear, easy to read report, we provide you with your social media account stats, engagement results, most influential followers and more. Let us sort through the data and simplify the results to focus on the metrics you care most about.
Your organization has a lot of accumulated knowledge and expertise to offer customers and prospects. The challenge is relating that knowledge to customers and prospects in an effective way. In the always-connected era, content is king. Let us show you how our award-winning communications experts can help you tell your story more effectively through content creation and optimization.
Tech Image creates search optimized:
All of the content is optimized and can be shared on your website or through various digital media channels to improve your visibility/SEO, maximize your online exposure or position your company as a thought leader in your industry.
Tech Image understands the nuances of the online world, and how to help your content break through the clutter of online information. Any PR agency can write press releases, but we optimize your releases for the most relevant keywords that your audience is searching for. We incorporate keyword research into everything we write to make sure it aligns with your business and industry. Our process is strategic. Often the most-searched keywords are not always the most relevant. We also align your language and use of terms with the industry nomenclature so you speak the same language as your customers. With our expertise in content SEO, we can grow your web of influence through developing unique content that can differentiate your business from others in the online jungle.
Our clients can count on four simple things from their Tech Image team:
Wouldn’t it be nice if your world was this simple and effective?
Business Strategy planning sessions help clients refine their value. We analyze your company’s strategic differentiation compared to competitors and make recommendations for messaging. The positioning statement that results from this project is designed to be used as the message foundation for all communications and be cascaded into each message channel to ensure messaging integrity. Check out our process for determining your strategic sweet spot.
We have a very specific, proven method of identifying strategic positioning statements for our clients. It always involves research, but in many cases it’s not empirical. We also conduct informal research, leveraging your most experienced executives and their knowledge, as well as relevant information online. We gather as much information about the marketplace, competitors and trends that inform our thinking. We then work with you to define:
When we compare these three things, we focus on the overlap, or the sweet spot, that could become your unique selling proposition.
Wikipedia consistently ranks on page one search results for brand names and companies, and receives millions of visitors every day. We understand its value in the marketplace, which is why we’ve been trained in the proper way to build, edit and maintain pages. Our editors belong to some of the most influential editing groups on the site, and we hold ourselves to the highest integrity when editing any Wikipedia page. We’ll never post promotional or bias content, but we will build out your page to include factual pieces of information like your company history and leadership team. We provide the third party neutrality needed when working with an important site like Wikipedia.
Research shows that people get over 90% of all their information from “screen-based” technology increasing the importance of making your most important content available online. To maximize your marketplace opportunity, we ignore the rules that used to separate PR, advertising, SEO and content marketing. We might recommend video webisodes, Facebook contests, Digital Press Releases, optimized thought leadership or a strategic partnership to help you achieve your goals. Give us your most complex problem and we’ll design a program that uses the latest digital tools and techniques to help you succeed.
The tools that attract and engage customers at conferences and events have radically improved and we can help you develop a communications plan that will increase the return on your conference investment. We create social media events, new product launches, video from the floor of the event and targeted outreach strategies that will get you more involvement and coverage. Accelerate your results at your next conference by using all the new tools and techniques available to bring your message to the right people at the right time.
There is a revolution sweeping the world. Mobile phones have surpassed sales of personal computers. 87% of adults own a cell phone. 68% of people who earn more than $75,000 a year own a smartphone. 31% use their phone primarily for internet browsing (versus making calls). Your customers are reading your content on their phones and if it isn’t “mobile-optimized” than you’re frustrating a lot of customers. Tech Image understands how to mobile-optimize content for effective mobile search and interaction. This is one of the most important changes that will affect your PR and marketing success so don’t make this a low priority. Mobile is now and we can help you intelligently adapt.
We believe in our clients, and with this focus, we believe a new way to practice Public Relations is necessary to help them succeed. The new way is based on the collapse of the old walls that used to separate PR, social media, digital marketing and advertising. Today, people read, research, shop, socialize and conduct business online, and this behavior permeates journalism and all of our lives. We believe in being digital experts so we can counsel our clients with new strategies and technologies that broaden awareness, strengthen brands and gets results. We believe in relationships that are accountable. We believe in you.
Our Mission:
To lead our clients in the strategic application of digital PR best practices to help them achieve their full potential.
Our Vision:
For our clients… For our clients to be raving fans and be recognized as leaders in their industries.
For our business… For us to grow from the programs that we deliver that help our clients grow.
For our team members… For each of us to live up to our full potential as we realize our dream jobs.
Founded in 1993, Tech Image is Chicago’s leading independent tech PR agency for a reason – we are passionate about promoting our client’s success. We have a proven track record of helping clients achieve aggressive business and communications objectives. From the beginning, we’ve been dedicated to helping our clients grow and improve their business, which is why nearly two decades later we’re still a leader in the industry.
Change excites us as well, especially when we can use social media, media relations and digital marketing to help our clients tell their stories. We see tremendous opportunity in the evolution of both mainstream media and digital channels, and maintain that both are critical to our clients’ success. We look forward to continuing to elevate the practice of PR for many more years to come.
Challenge: Sprint’s iPCS sub-region sells wireless mobility communications network products and services under the Sprint brand in more than 80 markets including Illinois, Indiana, Iowa, Michigan, Ohio, Pennsylvania and Tennessee. While Sprint receives substantial national media coverage, the iPCS sub-region, comprised of more than two dozen retail locations, was looking to target the local markets they serve more specifically with a tailored message.
The goal was to drive traffic to local stores and increase client retention.
Solution: Tech Image began its PR efforts by media training the Sprint’s local market experts on how to manage media interviews in order to generate positive news coverage. It was this preparation that allowed Tech Image to launch a “Meet Your Local Sprint Expert” campaign that served as the initial entrée into various markets.
Tech Image expanded the semi-annual in-store customer appreciation events by creating partnerships with local non-profit organizations, piggybacking on national awareness campaigns such as Skin Cancer Awareness Month and National Hunger Action Month.
Result: The Spring event resulted in a 33 percent total increase in new customers over the previous five weeks of business.
Challenge: SymSoft Corporation opened its doors with the launch of ControlPanelGRC, however, the GRC market was already riddled with GRC software from various tech giants. SymSoft knew it would take more than an outstanding product, but the right PR strategy to take SymSoft from unknown entity to industry player.
Solution: Not wanting to spend the excessive time and resources to develop an in-house marketing department, SymSoft chose to partner with Tech Image based on the agency’s reputation as the go-to-source for technology PR.
To start establishing credibility for SymSoft and capture GRC marketshare, Tech Image established a PR & Marketing strategy founded on the results-driven premise of “the right content to the right audience.”
Deliverables Tech Image achieved for SymSoft include: media coverage in target media outlets, professionally written website content, established connections and rapport with industry analysts, speaker proposals and award opportunities and helping drive thought leadership.
Result: Approximately one year after launching, SymSoft had a sizeable client list, six of them being Fortune 1000 members. We secured coverage in CIO Magazine, The Milwaukee Journal Sentinel, SAP Insider and other local and national media outlets.
Challenge: VeriCenter needed marquee names to speak and moderate its roundtable of C-level executives from companies in New England to validate its utility computing strategy.
Solution: Tech Image had previously established a relationship with Nicholas Carr, the author of Does IT Matter? and The End of Corporate Computing, through its PR program for SIMposium, an annual event for CIOs that is hosted by the Society for Information Management. Mr. Carr agreed to be the speaker for VeriCenter’s roundtable.
In addition, Tech Image had a long-standing relationship with Scott Leibs, technology editor at CFO Magazine. Tech Image asked Mr. Leibs to serve as the moderator for the roundtable, and coordinated his appearance as well. Tech Image worked closely with Jennifer Lozier, director of marketing at VeriCenter, in developing the theme for the event, “Utility Computing – What’s the Impact and Benefit to Your Business?”
Result: VeriCenter was able to quickly align itself with two of the major technology influencers in the CXO world. In addition, the VeriCenter sales team was able to make critical C-level contacts with more than two dozen key prospects at major corporations in their region. Finally, VeriCenter was able to gain valuable insight into corporate perceptions of the value of utility computing, which led to it gaining additional visibility and being acquired by SunGard.
Challenge: Memex faces challenges from a discrete set of software and services competitors as the company strives for market dominance in the UK and North America. Memex selected Tech Image to establish a campaign to aggressively pursue thought leadership media opportunities, to raise important issues pertinent to law enforcement intelligence technology, and show Memex’s spokespersons as experts on the topics.
Solution: Tech Image researched and leveraged editorial calendars, upcoming legislative topics, current news related to intelligence work, and social media comment opportunities to find opportunities for Memex spokespeople to be inserted into the media discussion. Tech Image drafted thought leadership articles for Memex and placed these articles with premier law enforcement and homeland security publications.
Tech Image also took an aggressive stance on key law enforcement issues and disseminated Memex messaging about elements of technology such as “unstructured data search” that both highlighted Memex’s deeper value and connected that value with specific benefits that intelligence analysts could expect to see in their crime fighting work.
Result: In a 9-month period, Tech Image secured placement for Memex authored expert articles in:
Federal Computer Week, Government Security News (secured a regular column for Memex author), Law Enforcement Technology Magazine, Homeland Security Today, 9-1-1 Magazine and more. Tech Image also facilitated briefings with key industry analysts so that agencies seeking analyst research will be more likely to hear about Memex’s work during those consultations.
My experience with Tech Image has exceeded my expectations! My account team makes me feel as if I’m a top priority, and the momentum they’ve built in a very short time has gotten the attention of our management team… You know you’ve made the right decision in a PR Agency when you see the type of results we’re seeing.
Executive Vice President, Marketing
Wynright
We have been impressed with Tech Image’s determination and work ethic to elevate awareness of West IP and the many business benefits of using our products and services. The analyst area, in particular, is a key area where Tech Image has helped us take our rightful place as a leader in Unified Communications. The Tech Image team is seen as an extension of our PR and marketing group, and we appreciate its disciplined approach to our marketing and positioning needs.
Vice President of Marketing
West IP Communications
I’ve had the opportunity to work with many different agencies over the years, and I have been extraordinarily pleased with Tech Image! Not only does the team keep us focused on our strategic direction and execute well, but they bring a broad range of digital PR capabilities, which are key to positioning our firm in today’s competitive marketplace. Because of the team’s responsiveness and flexibility, we view them as a trusted partner and a vital contributor to our growth.
Director, America’s Marketing,
IBS
Without Tech Image our launch would not have been as successful as it was. We were thrilled with the breadth, depth and quality of the coverage. Tech Image elevated our profile in ways we could never have done ourselves.
Marketing Director,
Univa UD
I’m very proud of the Tech Image/SIM relationship and to see how we’ve grown in more than a decade of collaborative work and impactful results. The Tech Image team is viewed as a critical partner in telling the SIM story. They’re bright, fun to work with, and have been helpful in keeping us on top of today’s digital PR best practices!
Judy Arteche-Carr
Director
SIM (Society of Information Management)
I have had the opportunity to work with Tech Image twice in my career at Clarus and most recently with Servigistics. In both instances, the team at Tech Image excelled in raising brand awareness, media coverage in key markets, and thought leadership around topic areas that were essential for demand generation programs. The team at Tech Image is extremely knowledgeable when it comes to the unique nuances of B2B public relations and marketing and they have long-standing relationships with the influencers that matter in technology. Tech Image truly listens to what your company’s goals are and builds programs that help you reach them successfully.
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Director of Public Relations
Servigistics (now PTC)
Our people are carefully selected for their passion, capabilities, integrity and results. We have healthy, competitive sports loyalties between the Chicago Bears and the Green Bay Packers, so we take inspiration from two iconic leaders:
Many people flounder about in life because they do not have a purpose, an objective toward which to work.
George Halas
Individual commitment to a group effort, that is what makes a team work, a company work, a society work, a civilization work.
Vince Lombardi
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Main Office
1130 Lake Cook Road, Suite 250
Buffalo Grove, IL 60089, USA
Chicago Office
330 North Wabash Avenue, Suite 1900
Chicago, IL 60611, USA
Tech Image welcomes interaction, so please complete the form below and a member of our team will get back to you right away. You can also reach out to us on Facebook & Twitter!
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President
Mary brings a passion for technology transformation and 20 years of technology marketing and business development experience to Tech Image.
Before joining Tech Image, Mary was Vice President of Internet Services at Envestnet Asset Management. Prior to Envestnet, Mary ran an Internet Consultancy that guided the Chicago Mercantile Exchange and Chicago’s leading brokerages in the development of many Internet firsts. She is most proud of her role in creating the first Internet exhibit at Chicago’s Museum of Science and Industry (1996). Mary has an undergraduate degree in journalism from the University of Wisconsin-Madison, and an M.B.A. from Northwestern University ‘s J.L. Kellogg Graduate School of Management.
VP, Chief Strategy Officer
As Executive Vice President and Chief Strategy Officer, Dan O’Brien thoroughly enjoys growing client brands, using the most advanced digital techniques available today. With a pulse on the marketplace and technology trends, Dan likes to collaborate with clients to align their programs with their audience’s media behavior. Dan believes PR has never been more measurable, interesting and fun! He holds a Masters in communications from Eastern Michigan University and a bachelor’s degree from Bradley University.
Creative Director
In his role as Creative Director, Ken brings a great breadth of experience in helping organizations communicate their messages to all of their audiences, both on the agency and the client sides. With a strong background in writing as well as account service, he is able to help clients craft their message and then execute it. Ken came to Tech Image from ASAP Software (now part of Dell), one of the leading international resellers of software, services, and solutions, where he was Marketing Communications Manager. His duties there included development of Public Relations, direct mail, advertising, collateral materials and more. Prior to joining ASAP, Ken worked for agencies marketing home improvement and automotive products, and a retailer of stereo and video equipment in their advertising department. He is very good at taking complex technologies and simplifying them in a way that can be understood by a non-expert audience. Areas of strength include networking hardware and software, telecom, software development issues, and consumer electronics.
Director of Account Services
Philip Anast brings almost 20 years of experience in journalism and advanced technology public relations to Tech Image. Philip is responsible for sustaining and growing client relationships, providing strategic counsel, and managing client programs. Philip has served clients in the supply chain execution, digital display, managed services, data center, name recognition software and telecom industries, among others. Prior to joining Tech Image, Philip worked in the technology practices of Porter Novelli and Hill & Knowlton. He also has worked in the PR departments of 3Com and U.S. Robotics.
Philip earned bachelor’s and master’s degrees in journalism from Northwestern University in 1987 and 1988, respectively.
Marketing Manager
Hope Chalmers truly enjoys building relationships. She marvels at learning how products and organizations work. Hope has an uncanny ability to see a problem and find solutions. Her breadth of sales, marketing and communications skills serve her clients well. Hope gets excited about wrapping her arms around a big project and winnowing the details down into clear and concise messaging.
Hope has supply chain, publishing and non-profit expertise. As a business owner/communications consultant, Hope crafted messages for Solo Cup and Reyes Holdings, Ltd. Her corporate career was rich at PBD Worldwide and W.W. Grainger.
Digital Marketing Strategist
Katie’s marketing agency background brings unique experience in new online marketing mediums to the Tech Image team. At Tech Image, she is responsible for managing client relationships and helping grow an organization’s awareness in the online marketplace through content optimization strategies, social media and digital PR efforts. Katie has served clients in the B2B software, financial and insurance industries, as well as not-for-profits and associations. She also brings a wealth of knowledge in online reputation management, digital media outreach monitoring and advertising campaign strategy. Katie earned her bachelor’s degree in Public Relations and Organizational Communication from the University of Wisconsin La Crosse.
Media Relations Manager
Ryan Segovich has six years of media experience, near evenly divided among journalism, publicity, and marketing. A graduate of the University of Illinois at Urbana-Champaign, Ryan began his career in news radio as an intern at WGN in Chicago. He then returned home to Champaign where he worked as a radio reporter and anchor on the local AM station WDWS. Soon after, however, Ryan began work as a publicist with the independent book publisher Sourcebooks and eventually went on to work in social media, handling the efforts of medium sized online retail party supply company in Vernon Hills, IL. He came to Tech Image with the goal of unifying his past experiences for the single purpose of public relations glory.
Media Relations Manager
Joy DiNaro is a 10-year radio and media veteran. She has expertise in broadcast, digital and new media, and fosters this experience by connecting innovative ideas, experiences and actions into unique and creative marketing messages. Joy is a 2007 graduate of DePaul University and is finishing up her master’s degree in journalism.
Digital Media Specialist
Paul Rosenfeld joined the Tech Image team after gaining great experience in areas of marketing and PR. Paul brings experience in analyst and media outlet research, pitching and content development. His unique writing skills allow him to not only be an effective writer, but a creative one as well. He also has a knack for social media, which stems from his ability to communicate effectively with others. He loves the Tech Image team’s dedication to their clients and knows he can be a contributing member of the team while helping them exceed their goals.
Polly is a prodigious pup! She graduated from the elite Eggert Graduate School of Canine Obedience, with a special focus on ridiculously cute moves. Through discipline and determination, Polly elevated herself from the floor to the bed, a move that put her in a leadership position among her peers. With a clear talent for translating sweet looks into treats, Polly has achieved the dominant leadership position in the Eggert household. Now she has her immense eyes set on the corner office at Tech Image, where she has been overseeing content creation for PR (Puppy Relations).
Tech Image is a partner in the WORLDCOM Public Relations Group, the world's leading partnership of global public relations firms, with more offices in more cities and countries than any multinational firm.
©2013 Tech Image. All rights reserved.
Hello:
Great post. I was doing some research for my own Mother’s Day-related post, but you guys beat me to it. In response to your question, here’s the best advice my Mom gave me that I’ve followed throughout my life: Always look both ways before crossing a street. This of course applies when traversing a thoroughfare with motor traffic, and perhaps just as importantly, when making a major decision in life. It could be a decision regarding staying in your current job or finding a new one, or dropping the gloves to battle a co-worker (figuratively)or walking away. Sound advice that’s what we in public relations consider primary and secondary research. Thanks, Mom.