Designing words that engage all audiences

C-level executives, middle-management and end-users – all are potential decision-makers in a complex technology purchase. Technology PR messages must not only address how a product or service solves a problem, but must be consistent as well. However, the motivators for each of these audiences are very different, thus all audiences cannot be engaged with the same message.

Tech Image has developed a unique and proven process that quickly helps public relations and marketing teams build powerful, targeted messages that connect pervasive market issues to product-specific benefits.

The message guide that results from this process ties communications across media, web and the sales channel to validated market issues, advancing more qualified prospects through the sales funnel. Internal teams become better aligned, making more efficient use of sales, marketing and product management resources. Product launches are more focused.  And sales teams gain confidence by making more persuasive arguments with each person in the decision-making process.

Tech Image Messaging Services

• Competitive Analysis
• Mission Statements and Company Profiles
• Positioning Statements
• Problem-Solution / Feature-Benefit Matrix
• Sales and Channel Readiness Materials
• SWOT Analysis
• Targeted Messaging Guides