Client Services

Managing the flow of information from clients to agencies and directing the workflow are critical to ensure that objectives are reached. That’s why Tech Image hires account managers who have also worked client-side, directing marketing or communications activities for companies. We understand your internal needs and the problems that can be encountered in getting a simple copy approval. Account managers monitor trends and competitive news, often assisting media relations specialists with placement ideas as a result. There is a fine line between administering and doing, however. If you are hiring an agency to perform media relations, then account management should be a fraction of the monthly time, but it is time well spent.

Competitive Intelligence

You might know your place in your market, but do you clearly communicate that position throughout your efforts? A market evaluation audit can help determine if your message is still appropriate for your current market situation, by comparing a number of factors, including messages and themes from competitors. Share of voice can be determined through analysis of hits and stories to provide a complete competitive landscape. This data will be analyzed with an eye towards defining differentiation, clarifying cluttered or muddy themes and recognizing message opportunities.

Results Tracking

Once we have agreed upon the deliverables and expected results, we prepare a tracking spreadsheet for you that assigns and prioritizes various activities, based upon target media. The account manager updates this spreadsheet monthly to keep the program on track. Tech Image also recommend tracking all sales leads to help fine-tune your target media mix as the months progress

Leveraging Media Coverage and Tracking Interest

To gain an even tighter gauge of media coverage and its effect on the bottom line while leveraging your media placements, Tech Image recommends sharing important news about your company that has been published online and in print with key constituents.

Each month, Tech Image will create a graphically appealing e-mail newsletter that features the most prominent placements generated by the PR program. This newsletter is sent to your customers, prospects and “friends of the program,” informing them of the most recent media appearances and letting them view each one via a one-click link directly from the e-mail to the published placement.

This solution provides real-time reports of how many people viewed each placement, who they were and how much time they spent viewing the document, as well as whether they clicked through to the main company Web site. The information from this report helps determine what types of stories are of greatest interest to prospects, letting you refine your media relations efforts, as well as qualifying hot leads for the sales staff.