Messaging Workshop
Tech Image focuses on placing you before the media. In order to convert media meetings into media coverage, however, you need to state a message that is brief, understandable, and newsworthy to the target audience. We help you hone in on the most important points, and state them in a way that resonates with the media and their audience. Working with your key personnel, we discuss, debate, and detail each audience, what their needs are, and how your products or services address those needs. We then put it all together into a matrix that serves as the core of the messaging program. From there, we develop the elevator pitches that provide a clear overview of the company, and draw upon the matrix in developing press releases, byline articles, and even interview statements. The result is a message that’s targeted and consistent – and one that builds momentum.

Media Coaching
Part and parcel with having the right message is the ability to deliver it effectively. Tech Image developed our own courseware that is especially relevant to start-ups and technology companies. The interactive session consists of an in-depth review of tips with examples, followed by videotaped “mock” interviews with possible questions, both soft and hard, to determine answers so you are prepared for whatever the interview may bring.This is followed with a second round of videotaped interviews and more coaching that provides suggestions on becoming a credible, confident corporate spokesperson.

Strategic Positioning
Are you an established company that seems to be a best-kept secret? Or are you a start-up that requires a larger-than-life image in order to succeed? Regardless of your current market position, Tech Image will help you determine where you want to be, and develop the strategy to help you achieve that goal. Editors and analysts need guidance to properly position you against your competition or in the correct application space. If you don’t tell them clearly, then they can accidentally position you incorrectly, confusing your audience instead of educating it. We work with you to clearly define market definitions and value propositions that remove confusion. We also map out a tight competitive landscape that places you where you want to be, rather than where an analyst or editor thinks you are. As situations change, we reevaluate your positioning in order to assure it stays current with the market and competitive conditions.