Monthly Media Relations
This is the heart and soul of any public relations campaign.
It is here that Tech Image adds the greatest value.
As specialists in media relations for emerging technologies,
we are in constant touch with key writers for a variety
of clients. These writers often look to us as a source
for industry experts, and will contact us for help
on their articles. The editors also view us as content
providers, bringing them useful information for their
readers without the need for significant legwork. We
use our extensive network of contacts to secure placement
of press releases and participation in appropriate
stories, and to provide client or Tech Image-written
byline articles for publication as well.
Media Tours
Despite all the technological innovations of the
past few years, there’s no substitute for
face-to-face contact to build the personal relationships
that lead to greater coverage. Tech Image has an
extremely successful track record of taking people
on the road and garnering audiences with key reporters
and editors. The media prefers this format over
press conferences, because they can ask questions
without giving story ideas to their competitors.
Since the meetings often take place in the writer’s
office, it’s far more efficient than going
off-site. In addition to booking the tours, Tech
Image prepares a comprehensive briefing book with
a schedule of appointments, background information
about the media outlet and writer, samples of the
writer’s previous work, and maps to each
appointment. If desired, Tech Image will send someone
along to facilitate the interviews, helping your
people stay on message and providing a safety valve
if sensitive issues are broached. We’ll even
go so far as to book hotel and car reservations – whatever
it takes for you to successfully complete the tour.
Trade Show/Event Promotions
Trade shows, conferences, and other events provide
ample opportunities to reach a large number of
important analysts and media over a short period
of time. Tech Image’s process for booking
booth appointments and other face-to-face meetings
helps you break through the clutter and chaos of
the shows, and leverage your time to build relationships.
Tech Image also attends these shows to facilitate
pre-set interviews, bring additional media to the
booth, and take advantage of late-breaking occurrences
on-site.
Award-Winning Product Reviews
A five-star product review can make a company. However,
a lousy review can be devastating, too. While many
agencies place products for review and then "hope
for the best," Tech Image has a process to
track product reviews through every step of the
review cycle. We identify appropriate product reviews
and award opportunities for you. Then, through
a combination of trade show meetings, media tours
and telephone pitches, we place your products with
knowledgeable reviewers at the industry's best-read
and most influential publications.
Speaker’s Bureau
Being seen as an industry expert is important to
establishing a new company as well as raising visibility
for one that’s well-known. One way Tech Image
helps you gain this recognition is by booking speaking
engagements at everything from local tech organization
meetings to national conferences and trade shows.
Working well in advance of the event, we help you
put together the calls for proposal, crafting the
response to subjects on the minds of potential
attendees. We also work diligently to uncover those
opportunities, making the entire process as painless
as possible for you. |
