With all the activity
that you have to accomplish daily and all the new efforts
that keep getting dumped on your plate, it’s
easy to fall behind in some key areas of basic communications
tools. While you’re working to get everything
done, the marketplace is moving to its own beat – new
competitors arise, old editors move on, and the key
messaging you developed a year ago no longer reflects
your business today. Even though sending mixed messages
to the media or prospects might not put you out of
business, it will make your program work much harder
for fewer tangible results.
Just like a car engine that’s running a little
rough, a PR program can often be generating results,
but not maximizing opportunities. We’ve all heard
horror stories about outdated media contacts still
populating press release lists or editorial calendars
that haven’t been reviewed since last year. To
help communications professionals solve this problem,
Tech Image announces its PR TuneUp™, a 5-point
service that provides communications programs with
a course correction where necessary. A PR TuneUp requires
minimal time involvement, but delivers tangible benefits
for you. Once you sign up, a team of Tech Image professionals
gets to work performing these tasks:
- Audit your key messages and check consistency through
all materials
- Compare your positioning against
two of your top competitors
- Update your media list
to reflect the current editorial landscape
- Create
a six-month editorial calendar for new opportunities
- Coach your key spokespeople on the new messages
in a half-day session
Tweak Your Message
Once we get your current information, we’ll begin
to audit you and your two competitors to determine
the landscape. We’ll also spend a half-day with
the key management team to determine any gaps in your
current messaging, and then refine it and supply a
set of cheat sheets that can be used by spokespeople,
sales people or executives who represent the company.
We put all these messages into a grid that references
key competitors, so that a gap analysis will allow
you to see how your story aligns with theirs. This
becomes the new handbook for spreading your gospel
among the newly identified influencers and acts as
a great tool for your sales force or strategic partners.
Scrub Your List
PR TuneUp brings a program back in check with the current
landscape. We’ll search through thousands of
editors, analysts and reporters to scrub your media
list to a gloss, so that you’re reaching your
best influencers all the time. We use tools like
Media Map as well as our own 6,000+ name database
of key editorial contacts in technology and business
press to drill down to the most accurate listing
of contacts you can obtain. Then we’ll add
in a six month supply of editorial calendar opportunities
that we uncover from these key resources.
Coach Your People
Tech Image has an interactive CD-ROM media coaching
program that combines tips, examples and mock interviews
to get spokespeople comfortable with messages and
more confident with the variety of interview situations
they might encounter. Our program is designed specifically
to your typical needs and is taught by a team of
former communications directors and journalists.
Protect Your Budget
A PR TuneUp can be completed in about a month, and
costs only $7,500. We are so confident that you will
see immediate results that we offer a money-back,
100% satisfaction guarantee. Here’s a chance
to start making your PR program work smarter.
For your investment, you’ll receive a complete
media list and new editorial opportunities, copies
of updated messaging and competitive research for distribution,
and a half-day of informational media coaching with
a leave-behind video of your performances.
Contact
Dennis Collins at 888.4TECH-PR x227 to order your
PR TuneUp now. |
