Press Releases
and Pitches
Tech Image media relations specialists are former print
and broadcast journalists who not only know how to write
a release, but also how to create a pitch that sells
the story to an editor. We also recommend ways to reduce
your release distribution costs without diminishing your
coverage.
Case Studies, White papers and Byline Articles
Public relations programs are only as effective as
the quality of the material you provide to news media
and analysts. Great customer stories are always in
demand, particularly ones that show how a product
or service helped a company solve a mission-critical
business issue. Our writers craft stories that will
appear in print. These placements then become powerful
sales tools for prospects, clients, investors and
other influencers.
Press Kits and Materials
Company background information, executive biographies
and other information need to remain consistent with
the messages that are being distributed. These elements
are critical to providing a consistent voice for
editors, reporters and analysts as they encounter
post-interview questions.
Speech Writing
As executives embark on speaking engagements, it is
crucial that they continue to build themes that mirror
the corporate messages. Writing, editing and preparing
high quality presentation materials are essential.
Tech Image creates compelling, topical speeches that
address relevant issues within the framework of your
messages. Because of our journalism experience, we
require minimal time commitments from busy executives
for background information, and the familiarity with
your messaging keeps the speeches on target for the
audiences. We often use the speeches as the basis
for additional by-lines or op-ed pieces, leveraging
additional coverage from one assignment. |