Global
Supply Chain Leader RedPrairie Names
Tech Image Public Relations Agency of Record
Technology
PR agency selected for its extensive supply chain experience
and proven ability to help organizations accelerate sales.
BUFFALO GROVE, Ill. (October 19, 2007) – Tech Image,
one of the country’s most influential technology PR
firms, announced today that it has been named the public relations
agency of record for RedPrairie Corporation, a world-leading
consumer-driven optimization company.
Based in suburban Milwaukee, RedPrairie synchronizes the movement
of people and products across the supply chain for end-to-end
visibility and control. At the point of sale, this means consumers
have access to desired products and that the store is staffed
with the right people to help them make their purchases. In
the production cycle, it means suppliers and manufacturers
synchronize shipments and production based on demand signals
from the retailer. And in the back room of the store, it means
having the least amount of inventory, solving the “last
yard” problem of the retail supply chain.
“After a rigorous PR agency evaluation process, we selected
Tech Image for its supply chain domain expertise, senior-level
talent and proven results,” said James Hoefflin, Executive
Vice President and Chief Marketing Officer at RedPrairie.
“We consider Tech Image a trusted public relations partner
for helping us achieve both our business and communications
goals.”
Among its chief responsibilities, Tech Image will provide
corporate positioning, media relations execution and messaging
to help RedPrairie integrate recent business acquisitions
and disseminate the company’s E2e product strategy of
synchronizing people and products throughout the supply chain,
from the retail shelf back to manufacturing.
“We are grateful for the opportunity to work with RedPrairie,
an acknowledged leader in the supply chain arena,” said
Mike Nikolich, CEO of Tech Image. “RedPrairie is a welcome
addition to our client portfolio, and we look forward to positioning
the company for growth and elevating its profile.”
About RedPrairie Corporation
RedPrairie is a world leading consumer driven optimization
company. Built on an advanced Service Oriented Architecture
(SOA) developed over the past 10 years, the RedPrairie integrated
suite of solutions offers on-demand capabilities to over 25,000
sites worldwide for many of the world’s largest companies.
For more information, please visit www.redprairie.com.
About Tech Image
Founded in 1993, Tech Image is a Chicago-area public relations
firm with a proven reputation for positioning growing technology
companies as market leaders. Tech Image provides media and
analyst relations, messaging services, media coaching and
sales acceleration programs for business-to-business organizations.
Representative clients include Firefly Energy, GlobalSpec,
Initiate Systems, NEC Display Solutions, RedPrairie, and the
Society for Information Management (SIM). In 2007 the company
was named “Best Boutique PR Agency to Work For”
for the second consecutive year by the Holmes Report, and
one of the Top Tech Communicators in a survey of technology
journalists by PRSourceCode. Tech Image is owned by SmithBucklin,
the world’s largest association management and professional
services company with more than 750 employees. SmithBucklin
is 100% employee-owned. Learn more at www.techimage.com or
call 1-888-4-TECH-PR (1-888-483-2477).
|
