Tech
Image Named One of America’s Most Influential Technology
PR Agencies
Journalists
praise Tech Image for reliability, responsiveness, and ability
to add value.
Buffalo
Grove, Ill. (July 24, 2007) –For the second year in
a row Tech Image has been cited as one of the most influential
technology public relations agencies in America. The technology
public relations agency was given this accolade by journalists
responding to a survey conducted by PRSourceCode, a content
service provider serving the information technology (IT) journalism,
conference, industry accolade, and public relations (PR) communities.
In the second annual “Top Tech Communicators”
survey of 300 IT journalists, Tech Image was named one of
the top tech PR firms nationally in “overall performance
by a small public relations agency”. In addition, three
Tech Image staff members – Bob Dirkes, Dan Green, and
Lawren Markle – were cited specifically by journalists
for an “honorable mention” as PR practitioners
who make life easier for tech journalists.
“We are proud of our people and our work and I can’t
even begin to describe how gratifying it is that tech journalists
have validated what we do for clients,” said Mike Nikolich,
CEO and founder of Tech Image. “Our clients look to
us to help them become market leaders and we do so with the
pride and confidence that comes from adding value to all constituencies.”
PRSourceCode’s second annual “Top Tech Communicators”
study findings are based on an online survey of the editorial
staffs at more than 300 of the leading IT publications, requesting
nominations for the PR agency and corporate PR department
that add the most value to their editorial processes, in terms
of responsiveness, reliability, and overall recognition of
editorial needs.
Respondents
spanned the IT editorial community – from horizontal
IT books such as Computerworld and eWEEK, to vertical IT books
such as Healthcare IT News and Healthcare Informatics, as
well as IT reporters at consumer-oriented news outlets such
as USA Today and U.S. News and World Report.
“The amazing thing to me was that there was no entry
process for agencies,” Nikolich said. “Feedback
was based solely on the experiences journalists had working
with Tech Image from those organizations, and that says a
lot.”
This is the second
repeat of a national honor for Tech Image during 2007. In
April, the company once again was named “Best Boutique
Agency to Work For” by the Holmes Report, a PR industry
publication that focuses on helping public relations agencies
achieve a high level of performance. Earlier this year Tech
Image also was recognized for client performance a total of
six times by the Publicity Club of Chicago, a new personal
high for the company.
About
Tech Image
Founded in 1993, Tech Image is a Chicago-area public relations
firm with a proven reputation for positioning growing technology
companies as market leaders. Tech Image provides media and
analyst relations, messaging services, media coaching and
sales acceleration programs for business-to-business organizations.
Representative clients include Firefly Energy, GlobalSpec,
Initiate Systems, NEC Display Solutions, Red Prairie, and
the Society for Information Management (SIM). Tech Image is
owned by SmithBucklin, the world’s largest association
management and professional services company with more than
750 employees. SmithBucklin is 100% employee owned. Learn
more at www.techimage.com or call 1-888-4-TECH-PR (1-888-483-2477).
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