| Helpful ideas and thought-provoking articles on the
art and science of technology marketing from publications
around the world ... |
|
| As advertising struggles, PR steps into
the breach |
| The Economist |
|
|
| Manage the Customer, Then the Relationship |
| Manage the Customer, Then the Relationship, by
Mike Berman |
 |
| Editorial explaning how to properly leverage CRM capabilities
(reprinted with permission) |
|
| Don't Fear the L-Factor |
| Don't Fear the L-Factor, by David Berkowitz |
 |
| An interview with Tim Sanders about his upcoming
book. (reprinted with permission) |
|
| Advertising is Dead, Long Live PR
|
| Advertising is Dead, Long Live PR, by Harry Hoover
|
| Copyright © 2000-2004 MarketingProfs.com
|
| An article touting the importance of PR in building
brand awareness. |
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| Biz Leaders Prefer Web |
| Biz Leaders Prefer Web, by Robyn Greenspan |
| Copyright 2004 Jupitermedia
Corporation |
| An article discussing the growth of the Web as a viable
tool for getting your message out. |
|
