Dave Reiners
Account Services Manager

Dave contributes valuable insight and senior-level skills to Tech Image and the companies it serves, calling upon his successes at corporations and agencies along with his years as Editor-in-Chief at CCPN, a systems and software publication with 40,000 subscribers. He joined Tech Image from a division of Abbott Labs where he managed marketing communication initiatives for test kits and instruments. He handled challenging feature article placement assignments involving mobile computers, Wi-Fi and business process improvement software during 15 years of work at other public relations agencies. Dave's experiences as a technology editor and his everyday interpersonal skills with journalists have helped spawn hundreds of product features and corporate profiles. He has won Northern Illinois University 's George M. Crowson award for journalism.

What is Your Favorite Success Story?
Tech Image client GlobalSpec, the No. 1 vertical search engine for engineers and technical product buyers, wanted to boost awareness within aerospace in 2005 and looked to us to help do it. I conceived an annual GlobalSpec award program which would honor a significant, yet never recognized, moment of engineering greatness and the little-known engineers who achieved it. For 2005, my idea was to exploit a single, dramatic moment of ingenuity from the storied history of manned space flight to emphasize the usefulness and time management benefits of GlobalSpec's engineering-only search engine. The award program would successfully tie great moments in engineering history to great moments in engineering practice attainable through GlobalSpec.

Thus, I coined it the "GlobalSpec Great Moments in Engineering" award. After researching candidates, I recommended the 1970 Crew Systems Division of NASA. Overnight at the Johnson Space Center on April 14, 1970, this small engineering team had concocted an emergency reconfiguration of a carbon dioxide removal system used aboard the Apollo 13 spacecraft. Their ingenuity and coolness under extreme time pressure saved lives aboard the harrowing Apollo 13 moon-landing mission. The first GlobalSpec Great Moments in Engineering award event was held in Houston on the 35 th anniversary of Apollo 13. Tech Image attracted aerospace industry and worldwide attention for GlobalSpec, its search engine and the event through some 450 news and other outlets. Among them were the Associated Press , Reuters , CNN, MSNBC, NBC, ABC, and Investor's Business Daily . Even comedian Jay Leno cracked a joke about the long-overdue award on NBC's "Tonight Show." The award program is now a signature program of GlobalSpec.

What Are Your Hobbies and Interests?
I play as much golf as I can. In Illinois , that's about eight months a year. My travels have enabled me to golf in about 45 states as well. I also run 12 miles a week. A favorite spot to run is Lake Arlington near the Tech Image office. My journalism background nurtures an interest in politics. I enjoy hitting Chicagoland's outdoor concert circuit each summer, especially when an oldies rock band is the headliner.

What is the Title of the Last Good Book You Read?
Bob Woodward of The Washington Post has come out with "The Secret Man," which is the story of Mark Felt, the "Deep Throat" of Watergate fame. Woodward is a prolific writer, one of my favorites covering American politics.

Who Are Your Favorite Recording Artists?
I'm mostly a rocker whose musical tastes range from Bruce Springsteen, Sheryl Crow and Lenny Kravitz (digital age), to the Beatles, Beach Boys and Buckinghams (vinyl age). Don't recall the Buckinghams? Growing up in Central Illinois , I listened as Larry Lujack and WLS radio kept spinning the Bucks' brassy sound. I show up nearly everywhere the Bucks play in Chicagoland. "Susan," "Don't You Care" and "Hey Baby" ("They're Playing Our Song") are a few of my all-time favorite oldies.

What Are Your Favorite TV Shows?
I try to watch Austin City Limits, the History Channel, the Masters Tournament each April and, of course, Meet the Press, Face the Nation and This Week.

Why are you a good fit at Tech Image?
My years in journalism help me understand attitudes within the news media, so I'm able to apply good judgment and make contributions. Successfully placing stories at the highest levels involves connecting the dots between corporate interests and the actual needs of editors. They must intersect in a manner that satisfies both the company and the editor. The result is the longer, richer story that a company wants to tell as well as one that editors feel their audiences need to see.