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Blog

Six Tips to Help Land Your Next PR Client

Whether you work at a boutique agency or one with an office in every country, pitching a potential new client to hire your team for their PR needs is hard work. And although selling yourself to the leadership team is stressful, the real work begins far in advance. It often…
Tech Image
April 15, 2019
Blog

Tech Image Expands Construction Technology Practice

CHICAGO – March 25, 2019 – Tech Image, an award-winning digital public relations firm based in Chicago, announced today it has retained both its Bosch Power Tools and Bosch Thermotechnology accounts. In addition, the Window & Door Manufacturers Association (WDMA) recently engaged the agency to manage outreach campaigns to residential…
Michael Monahan
March 26, 2019
Blog

A Guide to the Three Main Types of Media Outlets

As a public relations professional, we have no shortage of opportunities to get our clients in front of the media – whether it’s when the client has a new product release or a company announcement, or because breaking news creates an opportunity to position one of their executives as an…
Yvonne Gonzalez
March 13, 2019
Public Relations

How to Pitch Reactively

It’s 8 a.m., you’re riding the “L” into work while scrolling through the Wall Street Journal app, and you come across an article addressing an issue that is squarely in your client’s wheelhouse. As a PR pro, it doesn’t get any better! This is a golden opportunity to leverage a…
Harvey Henao
March 4, 2019
Client Service

Three Tips for Serving a Complex Client

Every client is different. Sometimes they have a clear-cut chain of communication and a product that’s easy to understand. Other times, there are a dozen decision makers who want to be involved every step of the way, and/or only the most niche groups have heard of the client’s product or…
Tyler Prich
February 11, 2019
Blog

Optimizing Analyst Meetings at Trade Shows

Trade shows are a wonderful way of networking and getting your message out. They’re also costly to participate in, which means a PR organization should set clear objectives and develop a plan to achieve its goals in the short time available. For clients running a booth or meeting room at…
Jeff More
December 10, 2018
Blog

What Is PR?

When you consider that entire textbooks and university degrees are based on the premise of public relations, writing a blog post titled “What is PR?” can be a daunting task. Yet it’s probably the top question we get as PR pros (right after, “How can we get into the New…
Harvey Henao
November 21, 2018
Blog

What’s the Best Time to Pitch Stories to the Media?

After crafting the perfect pitch and determining the right journalists with whom to share your client’s exciting news, you send the pitch – but get no response. You follow up a couple of times, but still don’t hear anything. Then you realized you pitched that story late Friday afternoon –…
Yvonne Gonzalez
November 6, 2018
Blog

5 Ways PR Interns Boost Your Agency’s Effectiveness

Public relations is a fast-paced, ever-changing business that thrives on fresh ideas – which is why bringing in youthful energy is key to boosting an agency’s effectiveness. Here are five reasons PR agencies need interns. Interns bring a fresh mind to challenge the status quo Interns aren’t just new, young…
Tech Image
October 23, 2018
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