Here at Tech Image, there’s a wonderful time of year from January to June that we refer to as Tradeshow Season. It seems the majority of our clients attend their largest trade gatherings during this time, including World of Concrete, Mobile World Congress, Digital Signage Expo, and InfoComm – to…
We know what you’re thinking: Looking out at a construction jobsite, there’s no chance any of those guys are on Instagram, right? Wrong… very wrong. Our digital public relations work with clients in the construction, building and tool industries reveals the online influencer landscape is thriving. Not only are general…
Instagram is a powerhouse among social networks. It’s currently the fastest growing platform, jumping from 600 million to 800 million monthly active users in just the year 2017 – and according to Mediakix growth projections, Instagram is expected to hit 1 billion users by January 5, 2018. Its 500 million…
In 2015, I thought to myself, “If I were in the market to hire a digital PR firm, what is the No. 1 question I would like to have the answer to before talking to them?” My “A-ha!” moment came when I tried to answer the question, “How much should…
As PR professionals, building and maintaining relationships with journalists is one of our most important duties, and it’s often done by sharing client news that resonates with them and their audiences. But relationship-building isn’t just about consistently sharing stories with journalists; it’s also about creating strong connections with them while…
When a single tweet from Kylie Jenner can cause Snapchat to lose $1.3 billion in market value, causing the company to lay off 120 engineers, you know social media influencers are here to stay. It’s a fickle time for those of us working in the traditional PR and media relations…
Writing is an arduous task. If you’re anything like me, you require a number of tools – coffee, cold water, loud music, quick access to an AP Stylebook and the internet, a window to stare out – and that’s just the sitting-down-and-getting-started part. The actual putting-words-to-paper part takes much longer….
Among many other things, social media affords us the ability to explore online communities, rally for a cause and interact with brands. Years ago, a brand interaction was a one-way conversation from brand to consumer, but for better or worse, it has transformed into a two-way dialogue. What are the…
One of most basic functions of any business department is to demonstrate to management the value it adds to the overall business. This is no different for public relations, which justifies the investment in media relations and executives’ time with measurable results. In most instances, these results are a combination…
When it comes to a company’s standard departments, executives get it; they understand that in order to sell products, one needs a sales team; to manage finances, one needs an accounting department; and to hire and retain top talent, one needs a human resources department. Simply stated, of course. But…
© 2018 Tech Image. 
