In 2015, I thought to myself, “If I were in the market to hire a digital PR firm, what is the No. 1 question I would like to have the answer to before talking to them?” My “A-ha!” moment came when I tried to answer the question, “How much should…
As PR professionals, building and maintaining relationships with journalists is one of our most important duties, and it’s often done by sharing client news that resonates with them and their audiences. But relationship-building isn’t just about consistently sharing stories with journalists; it’s also about creating strong connections with them while…
When a single tweet from Kylie Jenner can cause Snapchat to lose $1.3 billion in market value, causing the company to lay off 120 engineers, you know social media influencers are here to stay. It’s a fickle time for those of us working in the traditional PR and media relations…
Writing is an arduous task. If you’re anything like me, you require a number of tools – coffee, cold water, loud music, quick access to an AP Stylebook and the internet, a window to stare out – and that’s just the sitting-down-and-getting-started part. The actual putting-words-to-paper part takes much longer….
Among many other things, social media affords us the ability to explore online communities, rally for a cause and interact with brands. Years ago, a brand interaction was a one-way conversation from brand to consumer, but for better or worse, it has transformed into a two-way dialogue. What are the…
One of most basic functions of any business department is to demonstrate to management the value it adds to the overall business. This is no different for public relations, which justifies the investment in media relations and executives’ time with measurable results. In most instances, these results are a combination…
When it comes to a company’s standard departments, executives get it; they understand that in order to sell products, one needs a sales team; to manage finances, one needs an accounting department; and to hire and retain top talent, one needs a human resources department. Simply stated, of course. But…
From planning to implementation and everything in between, events both big and small can be extremely hectic for the PR professionals who manage them. As easy as it may sound to get media personnel to attend a briefing with your client, the reality is, it can be far from simple….
How to Get More Engagement on Facebook Organically You use Facebook all the time to promote your business – yet you’re still not seeing the engagement you want, and that means you might not realize all the existing opportunities in how to create a post that gets the most likes,…
Most people are aware that public relations is dominated by women, which helps make our industry one of the most dynamic and progressive. But diversity is much broader than gender, and most PR agencies fall short of diverse employment, impeding their ability to hire the best talent and represent the…
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