Hey, nobody’s perfect. But you should at least pretend, right? Here’s a small step toward creating the illusion you’re flawless: Make sure your professional communications – emails, blogs, articles or even a Facebook update – are more or less grammatically correct. While some grammar rules can be head-scratchers, others, like…
Whether you worked with a public relations agency in the past or this is your first experience, selecting an agency can be a stressful process. It’s time consuming, involves plenty of research, and if you choose the wrong partner, it’s one expensive mistake. Don’t be duped. Here are a few…
Whether you’ve landed a new client or are about to launch something big, there’s one pitch PR pros often forget. An introduction. Everyone working in media relations has their go-to reporters where they’ve made strong relationships and deep inroads. But there will be countless times where either you’ve landed a…
Welcome to the thrilling world of public relations agencies, where no day is the same! Agency life can be fast-paced, competitive and stressful, but it’s also exciting, fun and unlike anything else. To prepare you for the exciting journey ahead, here’s a list of what to expect from your first…
In my role, I review hundreds of entry-level candidates a year. I see them all: good ones, bad ones and many that fall somewhere in between. Through that process, I’ve refined what I’m looking for in a good entry-level candidate for our firm: They come from a quality university that…
For many companies, it’s that most wonderful time of the year – the end of their fiscal year! If all has gone well, they’ll happily be reporting year-over-year growth. On the other hand, if it hasn’t gone well, they’re looking at what can be done to turn the ship around….
Here’s a scenario: You’re the new chief marketing officer or head of communications for your organization, and you’re tasked with quickly building out your team so you can move on to the daunting task ahead of you: helping your organization grow. Once you know your budget, you have a difficult…
Like many marketing and PR initiatives, a company blog sounds like a great idea and wonderful positioning tool – until you’re the one to own it and keep it fresh. But handled the right way, a company blog can be an effective tool for conveying brand messaging and complementing the…
Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations…
Tech Image clients collectively reached more than a quarter of a billion people via media relations during the first quarter of 2017, along with generating nearly 50,000 engagements on social media. That’s according to the latest data analysis of our clients’ media and social media metrics, detailed below in the…
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