The world is always changing, and the journalism industry in particular has seen some cataclysmic upheaval in recent years, including media outlets merging or getting bought up by private companies, mass layoffs, publication closures and more. It’s a tough time to be out there fighting the good fight, and as…
In our previous blog, we discussed the importance of hashtags on Instagram for business accounts. Using the right hashtag – or hashtag combination – can help you expose your brand to large and/or targeted audiences. Understanding the different types of hashtags can help increase your chances of attracting new followers…
Earlier this year, Tech Image leadership gifted each member of the team the gift that keeps on giving: A book! And not just any book – the New York Times Best Seller, “Made to Stick: Why Some Ideas Survive and Others Die.” In “Made to Stick,” brothers Chip and Dan…
We live in an era where the term “fake news” worries many, especially journalists. Journalists work hard every day to make sure stories are accurate, credible and timely, and having to fend off accusations of truthfulness can be dispiriting. According to Cision’s 2018 Global State of the Media Report, 56…
More PR agencies now recommend investing in social media influencers over traditional news media, and it’s causing industry pros to drastically rethink the entire PR landscape. That’s according to the 2018 Global Communications Report, an annual study by University of Southern California (USC)’s Annenberg School for Communication and Journalism. Researchers…
Technologies exist to improve people’s lives, create opportunities and break down barriers, and the possibilities don’t stop at smartphones and gadgets. Organizations across the world now are looking to systems such as blockchain and machine learning to close the gender gap. In France, the government announced in March 2018 it will implement…
Dear reader, this piece is the accompaniment to our post about the best tools to measure UVM and website traffic – which you can find here if you haven’t checked it out yet. Otherwise, let’s dive in: I just ran a Google news search for stories mentioning “fake news” within…
When it comes to owned thought leadership (written content that lives on your website, blog, social media pages, etc.), it’s just as important to express your ideas clearly as it is accurately. This is especially true if you’re trying to convey an idea that’s unusually complex or contrary to common…
If you haven’t caught on, pay-to-play is as real as ever, especially in the social media world. On top of shrinking organic engagement, the days of organic social media are falling to the wayside – especially after Facebook announced it would prioritize content from family and friends over businesses, solidifying…
Here at Tech Image, there’s a wonderful time of year from January to June that we refer to as Tradeshow Season. It seems the majority of our clients attend their largest trade gatherings during this time, including World of Concrete, Mobile World Congress, Digital Signage Expo, and InfoComm – to…
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