Among many other things, social media affords us the ability to explore online communities, rally for a cause and interact with brands. Years ago, a brand interaction was a one-way conversation from brand to consumer, but for better or worse, it has transformed into a two-way dialogue. What are the…
One of most basic functions of any business department is to demonstrate to management the value it adds to the overall business. This is no different for public relations, which justifies the investment in media relations and executives’ time with measurable results. In most instances, these results are a combination…
When it comes to a company’s standard departments, executives get it; they understand that in order to sell products, one needs a sales team; to manage finances, one needs an accounting department; and to hire and retain top talent, one needs a human resources department. Simply stated, of course. But…
From planning to implementation and everything in between, events both big and small can be extremely hectic for the PR professionals who manage them. As easy as it may sound to get media personnel to attend a briefing with your client, the reality is, it can be far from simple….
How to Get More Engagement on Facebook Organically You use Facebook all the time to promote your business – yet you’re still not seeing the engagement you want, and that means you might not realize all the existing opportunities in how to create a post that gets the most likes,…
Most people are aware that public relations is dominated by women, which helps make our industry one of the most dynamic and progressive. But diversity is much broader than gender, and most PR agencies fall short of diverse employment, impeding their ability to hire the best talent and represent the…
The year 2017 redefined the importance of investing in public relations. Between the political atmosphere, corporate gaffes, social media developments and a blazing hot media circuit, it was a year for the PR history books. So, what did we learn? The team at Tech Image pulled together their top PR…
Congratulations! You just scored that media placement you’ve worked hard for – but your work isn’t done just yet. It’s important to promote your coverage to get people to see it and take internal steps to ensure your placement gets proper recognition. Follow these six steps to get the most…
We may be the rat capital of the country, but living in Chicago has plenty of positives, too; for starters, there’s never a shortage of things to do any day of the week or time of the year. One of my go-to events every spring and fall is the Chicago…
At some point, everyone working in PR lands that one client and knows it will be damn near impossible to secure any significant news coverage. What do you do? You can’t tell the client their cause/product/announcement is so boring that even blogs that take contributed content would turn up their…
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