Client Service

Three Tips for Serving a Complex Client

Every client is different. Sometimes they have a clear-cut chain of communication and a product that’s easy to understand. Other times, there are a dozen decision makers who want to be involved every step of the way, and/or only the most niche groups have heard of the client’s product or…
Tyler Prich
February 11, 2019

Optimizing Analyst Meetings at Trade Shows

Trade shows are a wonderful way of networking and getting your message out. They’re also costly to participate in, which means a PR organization should set clear objectives and develop a plan to achieve its goals in the short time available. For clients running a booth or meeting room at…
Jeff More
December 10, 2018

What Is PR?

When you consider that entire textbooks and university degrees are based on the premise of public relations, writing a blog post titled “What is PR?” can be a daunting task. Yet it’s probably the top question we get as PR pros (right after, “How can we get into the New…
Harvey Henao
November 21, 2018

What’s the Best Time to Pitch Stories to the Media?

After crafting the perfect pitch and determining the right journalists with whom to share your client’s exciting news, you send the pitch – but get no response. You follow up a couple of times, but still don’t hear anything. Then you realized you pitched that story late Friday afternoon –…
Yvonne Gonzalez
November 6, 2018

5 Ways PR Interns Boost Your Agency’s Effectiveness

Public relations is a fast-paced, ever-changing business that thrives on fresh ideas – which is why bringing in youthful energy is key to boosting an agency’s effectiveness. Here are five reasons PR agencies need interns. Interns bring a fresh mind to challenge the status quo Interns aren’t just new, young…
Tech Image
October 23, 2018

The 7 Types of Instagram Hashtags: A Quick Guide

In our previous blog, we discussed the importance of hashtags on Instagram for business accounts. Using the right hashtag – or hashtag combination – can help you expose your brand to large and/or targeted audiences. Understanding the different types of hashtags can help increase your chances of attracting new followers…
Anisha Eckert
October 9, 2018
Public Relations

How to Turn Client Stories Into a SUCCES

Earlier this year, Tech Image leadership gifted each member of the team the gift that keeps on giving: A book! And not just any book – the New York Times Best Seller, “Made to Stick: Why Some Ideas Survive and Others Die.” In “Made to Stick,” brothers Chip and Dan…
Katie O'Rourke
October 4, 2018

How PR Professionals Can Help Journalists with Their Stories

We live in an era where the term “fake news” worries many, especially journalists. Journalists work hard every day to make sure stories are accurate, credible and timely, and having to fend off accusations of truthfulness can be dispiriting. According to Cision’s 2018 Global State of the Media Report, 56…
Yvonne Gonzalez
September 25, 2018