Facebook Business Manager is an essential tool for digital PR agencies, companies and businesses of any size, but many marketers only use it for the basic “Ads Manager,” “Billing” and to run the day-to-day tactics for their Facebook Page. Those marketers are missing out on features that will help drive social strategies, marketing strategies and business decisions.
Here are the five most useful tools in Facebook’s Page Manager platform:
This is a great tool that allows you to do market research on not only your Facebook audience, but also the entire Facebook user audience. You’re able to plug in different targeting methods, similar to what you would do with the Facebook Advertising platform, and see demographics data, purchasing habits, location and lifestyle metrics.
For example, we have used this tool to inform clients about their Facebook audience’s propensity to shop online, as well as how to target their messaging to best reach their ideal audience.
Invite to “Like” Your Page
This is a simple feature that often goes overlooked. Whenever a post is shared or promoted through Facebook advertising, it will reach a new audience that doesn’t currently like your page. If users do not “like” your page, but “like,” comment on or share your post, you’re able to click into the engagement and invite them to do so.
It’s an easy way to grow your number of likes in an unpaid, organic way.
Looking for the easiest way to link up Salesforce, MailChimp, Eventbrite or shopping cart platforms to your Facebook? The Partner Integrations section has a step-by-step guide on how to best link up your CRM or other platforms to track how social is driving sales or leads. If your platform isn’t listed, the webhooks option is a great way to simply close the loop, and doesn’t require any outside software or fees.
Our clients always want to see what their ads are going to look like prior to launch. Creative Hub allows us to easily mock up Facebook ads; screen grab or export; get their approval; and then launch the campaign without having to recreate anything. An added bonus is the ability to upload logos and change every aspect of the branding, which is a huge time-saver when it comes to new business and/or pages we don’t currently have access to.
Competitor Ad Viewing
This is a new feature in light of the Cambridge Analytica scandal and shows Facebook’s commitment to ad transparency. Facebook has rolled out the ability to visit any page, click the left “Info and Ads” button, and see what ads the page owner has purchased to reach you. While this is limited by what audience you fall within, it is a great tool for competitor research and brainstorming on potential new business accounts.