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Harvey Henao

Public Relations

How to Pitch Reactively

It’s 8 a.m., you’re riding the “L” into work while scrolling through the Wall Street Journal app, and you come across an article addressing an issue that is squarely in your client’s wheelhouse. As a PR pro, it doesn’t get any better! This is a golden opportunity to leverage a…
Harvey Henao
March 4, 2019

What Is PR?

When you consider that entire textbooks and university degrees are based on the premise of public relations, writing a blog post titled “What is PR?” can be a daunting task. Yet it’s probably the top question we get as PR pros (right after, “How can we get into the New…
Harvey Henao
November 21, 2018

Trade Show Prepping: Media Kit Tips

Here at Tech Image, there’s a wonderful time of year from January to June that we refer to as Tradeshow Season. It seems the majority of our clients attend their largest trade gatherings during this time, including World of Concrete, Mobile World Congress, Digital Signage Expo, and InfoComm – to…
Harvey Henao
July 30, 2018
Public Relations

How to Set Annual PR Goals

For many companies, it’s that most wonderful time of the year – the end of their fiscal year! If all has gone well, they’ll happily be reporting year-over-year growth. On the other hand, if it hasn’t gone well, they’re looking at what can be done to turn the ship around.…
Harvey Henao
June 12, 2017

Eight Pro Tips to Building Your Company’s Blog Platform

Once upon a time, having a company blog was the very epitome of a cutting-edge digital strategy. But today, it’s not just a nice to have, but a must. Having an engaging blog builds your company’s brand, encourages consumer engagement, improves your SEO and establishes thought leadership. So how do…
Harvey Henao
November 28, 2016
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