All Posts By

Katie O'Rourke

Public Relations

How to Turn Client Stories Into a SUCCES

Earlier this year, Tech Image leadership gifted each member of the team the gift that keeps on giving: A book! And not just any book – the New York Times Best Seller, “Made to Stick: Why Some Ideas Survive and Others Die.” In “Made to Stick,” brothers Chip and Dan…
Katie O'Rourke
October 4, 2018
Blog

Brands that Stand Their Ground: Snap Inc.

Among many other things, social media affords us the ability to explore online communities, rally for a cause and interact with brands. Years ago, a brand interaction was a one-way conversation from brand to consumer, but for better or worse, it has transformed into a two-way dialogue. What are the…
Katie O'Rourke
April 3, 2018
News

Chicago Ideas Week: Addressing Life’s Biggest Questions

If you’re from outside Chicago’s city limits, you might not know last week was Chicago Ideas Week, a much-anticipated annual event hosted by Chicago Ideas, a nonprofit platform designed to inspire action through entertaining and accessible events, grassroots initiatives and stimulating content. The week itself is a seven-day festival featuring…
Katie O'Rourke
October 24, 2017
Public Relations

Four Red Flags When Hiring a PR Agency

Whether you worked with a public relations agency in the past or this is your first experience, selecting an agency can be a stressful process. It’s time consuming, involves plenty of research, and if you choose the wrong partner, it’s one expensive mistake. Don’t be duped. Here are a few…
Katie O'Rourke
July 10, 2017