All Posts By

Philip Anast

Public Relations

Finding What Makes Leaders Tick at Their Cores

Bernie Swain, author and chairman of the Washington Speakers Bureau, presents an interesting article on leadership in the Harvard Business Review.  The piece, entitled “Successful Leaders Know What Made Them Who They Are,” chronicles the interviews Swain has conducted with some of the well-known people he has placed in speaking…
Philip Anast
September 12, 2016
Public Relations

PR Hacks: How to Use TrendKite to Wow Leadership

The work of PR pros is constantly called into question.  What is the ROI of a certain placement? How did a particular outcome impact a campaign? How do outputs translate into favorable outcomes? TrendKite, a tool for monitoring and evaluating PR results, provides some answers. It should be used for…
Philip Anast
May 2, 2016