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Six Tips to Help Land Your Next PR Client

Whether you work at a boutique agency or one with an office in every country, pitching a potential new client to hire your team for their PR needs is hard work. And although selling yourself to the leadership team is stressful, the real work begins far in advance. It often…
Tech Image
April 15, 2019
Blog

5 Ways PR Interns Boost Your Agency’s Effectiveness

Public relations is a fast-paced, ever-changing business that thrives on fresh ideas – which is why bringing in youthful energy is key to boosting an agency’s effectiveness. Here are five reasons PR agencies need interns. Interns bring a fresh mind to challenge the status quo Interns aren’t just new, young…
Tech Image
October 23, 2018
Blog

New Media Landscape Causes Uncertainty Among PR Pros

More PR agencies now recommend investing in social media influencers over traditional news media, and it’s causing industry pros to drastically rethink the entire PR landscape. That’s according to the 2018 Global Communications Report, an annual study by University of Southern California (USC)’s Annenberg School for Communication and Journalism. Researchers…
Tech Image
September 19, 2018
Public Relations

Three Tips for Pitching Tradeshows

From planning to implementation and everything in between, events both big and small can be extremely hectic for the PR professionals who manage them. As easy as it may sound to get media personnel to attend a briefing with your client, the reality is, it can be far from simple.…
Tech Image
February 6, 2018
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