All Posts By

Tech Image

Blog

5 Ways PR Interns Boost Your Agency’s Effectiveness

Public relations is a fast-paced, ever-changing business that thrives on fresh ideas – which is why bringing in youthful energy is key to boosting an agency’s effectiveness. Here are five reasons PR agencies need interns. Interns bring a fresh mind to challenge the status quo Interns aren’t just new, young…
Tech Image
October 23, 2018
Blog

New Media Landscape Causes Uncertainty Among PR Pros

More PR agencies now recommend investing in social media influencers over traditional news media, and it’s causing industry pros to drastically rethink the entire PR landscape. That’s according to the 2018 Global Communications Report, an annual study by University of Southern California (USC)’s Annenberg School for Communication and Journalism. Researchers…
Tech Image
September 19, 2018
Public Relations

Three Tips for Pitching Tradeshows

From planning to implementation and everything in between, events both big and small can be extremely hectic for the PR professionals who manage them. As easy as it may sound to get media personnel to attend a briefing with your client, the reality is, it can be far from simple.…
Tech Image
February 6, 2018
Public Relations

How to Pitch the Most Boring Client in the World

At some point, everyone working in PR lands that one client and knows it will be damn near impossible to secure any significant news coverage. What do you do? You can’t tell the client their cause/product/announcement is so boring that even blogs that take contributed content would turn up their…
Tech Image
November 3, 2017