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Yvonne Gonzalez

Blog

A Guide to the Three Main Types of Media Outlets

As a public relations professional, we have no shortage of opportunities to get our clients in front of the media – whether it’s when the client has a new product release or a company announcement, or because breaking news creates an opportunity to position one of their executives as an…
Yvonne Gonzalez
March 13, 2019
Blog

What’s the Best Time to Pitch Stories to the Media?

After crafting the perfect pitch and determining the right journalists with whom to share your client’s exciting news, you send the pitch – but get no response. You follow up a couple of times, but still don’t hear anything. Then you realized you pitched that story late Friday afternoon –…
Yvonne Gonzalez
November 6, 2018
Blog

How PR Professionals Can Help Journalists with Their Stories

We live in an era where the term “fake news” worries many, especially journalists. Journalists work hard every day to make sure stories are accurate, credible and timely, and having to fend off accusations of truthfulness can be dispiriting. According to Cision’s 2018 Global State of the Media Report, 56…
Yvonne Gonzalez
September 25, 2018
BlogPublic Relations

How to Build Strong Relationships with Journalists

As PR professionals, building and maintaining relationships with journalists is one of our most important duties, and it’s often done by sharing client news that resonates with them and their audiences. But relationship-building isn’t just about consistently sharing stories with journalists; it’s also about creating strong connections with them while…
Yvonne Gonzalez
May 29, 2018
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