Optimizing Analyst Meetings at Trade Shows

Trade shows are a wonderful way of networking and getting your message out. They’re also costly to participate in, which means a PR organization should set clear objectives and develop a plan to achieve its goals in the short time available. For clients running a booth or meeting room at…
Jeff More
December 10, 2018

What Is PR?

When you consider that entire textbooks and university degrees are based on the premise of public relations, writing a blog post titled “What is PR?” can be a daunting task. Yet it’s probably the top question we get as PR pros (right after, “How can we get into the New…
Harvey Henao
November 21, 2018

What’s the Best Time to Pitch Stories to the Media?

After crafting the perfect pitch and determining the right journalists with whom to share your client’s exciting news, you send the pitch – but get no response. You follow up a couple of times, but still don’t hear anything. Then you realized you pitched that story late Friday afternoon –…
Yvonne Gonzalez
November 6, 2018

5 Ways PR Interns Boost Your Agency’s Effectiveness

Public relations is a fast-paced, ever-changing business that thrives on fresh ideas – which is why bringing in youthful energy is key to boosting an agency’s effectiveness. Here are five reasons PR agencies need interns. Interns bring a fresh mind to challenge the status quo Interns aren’t just new, young…
Tech Image
October 23, 2018