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The 7 Types of Instagram Hashtags: A Quick Guide

In our previous blog, we discussed the importance of hashtags on Instagram for business accounts. Using the right hashtag – or hashtag combination – can help you expose your brand to large and/or targeted audiences. Understanding the different types of hashtags can help increase your chances of attracting new followers…
Anisha Eckert
October 9, 2018
Blog

How PR Professionals Can Help Journalists with Their Stories

We live in an era where the term “fake news” worries many, especially journalists. Journalists work hard every day to make sure stories are accurate, credible and timely, and having to fend off accusations of truthfulness can be dispiriting. According to Cision’s 2018 Global State of the Media Report, 56…
Yvonne Gonzalez
September 25, 2018
Blog

New Media Landscape Causes Uncertainty Among PR Pros

More PR agencies now recommend investing in social media influencers over traditional news media, and it’s causing industry pros to drastically rethink the entire PR landscape. That’s according to the 2018 Global Communications Report, an annual study by University of Southern California (USC)’s Annenberg School for Communication and Journalism. Researchers…
Andy Ambrosius
September 19, 2018
Blog

Addressing the Gender Gap Using Technology

Technologies exist to improve people’s lives, create opportunities and break down barriers, and the possibilities don't stop at smartphones and gadgets. Organizations across the world now are looking to systems such as blockchain and machine learning to close the gender gap. In France, the government announced in March 2018 it will implement…
Mary Beth Nevulis
September 5, 2018