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What Is PR?

When you consider that entire textbooks and university degrees are based on the premise of public relations, writing a blog post titled “What is PR?” can be a daunting task. Yet it’s probably the top question we get as PR pros (right after, “How can we get into the New…
Harvey Henao
November 21, 2018
Blog

What’s the Best Time to Pitch Stories to the Media?

After crafting the perfect pitch and determining the right journalists with whom to share your client’s exciting news, you send the pitch – but get no response. You follow up a couple of times, but still don’t hear anything. Then you realized you pitched that story late Friday afternoon –…
Yvonne Gonzalez
November 6, 2018
Blog

5 Ways PR Interns Boost Your Agency’s Effectiveness

Public relations is a fast-paced, ever-changing business that thrives on fresh ideas – which is why bringing in youthful energy is key to boosting an agency’s effectiveness. Here are five reasons PR agencies need interns. Interns bring a fresh mind to challenge the status quo Interns aren’t just new, young…
Tech Image
October 23, 2018
Blog

The 7 Types of Instagram Hashtags: A Quick Guide

In our previous blog, we discussed the importance of hashtags on Instagram for business accounts. Using the right hashtag – or hashtag combination – can help you expose your brand to large and/or targeted audiences. Understanding the different types of hashtags can help increase your chances of attracting new followers…
Anisha Eckert
October 9, 2018
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