Executive Elevation

Trying to Make Sense of Marketing Technology? You’re Not Alone

By | Content, Executive Elevation | No Comments

Attendance at the Marketing Technology Conference held in San Francisco March 30-April 1, 2015 doubled from the inaugural conference held in Boston in August 2014. The growth in attendance parallels the growth of technology vendors profiled in the Marketing Technology Supergraphic over a similar period. The capabilities of today’s marketer…

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Managers Are Not Leaders: 10 Performance Practices That Demonstrate Leadership

By | Executive Elevation, Professional Development | No Comments

I’ll never forget the senior vice president who frequently and profanely belittled his team. His behavior was quietly tolerated by the CEO because the SVP’s revenue contributions were impressive. But quality employees frequently quit and his team degenerated into a small group who modeled his behavior. Eventually the SVP’s behavior…

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