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Public Relations

Public Relations

How to Pitch Reactively

It’s 8 a.m., you’re riding the “L” into work while scrolling through the Wall Street Journal app, and you come across an article addressing an issue that is squarely in your client’s wheelhouse. As a PR pro, it doesn’t get any better! This is a golden opportunity to leverage a…
Harvey Henao
March 4, 2019
Public Relations

How to Turn Client Stories Into a SUCCES

Earlier this year, Tech Image leadership gifted each member of the team the gift that keeps on giving: A book! And not just any book – the New York Times Best Seller, “Made to Stick: Why Some Ideas Survive and Others Die.” In “Made to Stick,” brothers Chip and Dan…
Katie O'Rourke
October 4, 2018
BlogPublic Relations

How to Build Strong Relationships with Journalists

As PR professionals, building and maintaining relationships with journalists is one of our most important duties, and it’s often done by sharing client news that resonates with them and their audiences. But relationship-building isn’t just about consistently sharing stories with journalists; it’s also about creating strong connections with them while…
Yvonne Gonzalez
May 29, 2018
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