In 2015, I thought to myself, “If I were in the market to hire a digital PR firm, what is the No. 1 question I would like to have the answer to before talking to them?” My “A-ha!” moment came when I tried to answer the question, “How much should…
As PR professionals, building and maintaining relationships with journalists is one of our most important duties, and it’s often done by sharing client news that resonates with them and their audiences. But relationship-building isn’t just about consistently sharing stories with journalists; it’s also about creating strong connections with them while…
When a single tweet from Kylie Jenner can cause Snapchat to lose $1.3 billion in market value, causing the company to lay off 120 engineers, you know social media influencers are here to stay. It’s a fickle time for those of us working in the traditional PR and media relations…
One of most basic functions of any business department is to demonstrate to management the value it adds to the overall business. This is no different for public relations, which justifies the investment in media relations and executives’ time with measurable results. In most instances, these results are a combination…
When it comes to a company’s standard departments, executives get it; they understand that in order to sell products, one needs a sales team; to manage finances, one needs an accounting department; and to hire and retain top talent, one needs a human resources department. Simply stated, of course. But…
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