Earlier this year, Tech Image leadership gifted each member of the team the gift that keeps on giving: A book! And not just any book – the New York Times Best Seller, “Made to Stick: Why Some Ideas Survive and Others Die.” In “Made to Stick,” brothers Chip and Dan…
Dear reader, this piece is the accompaniment to our post about the best tools to measure UVM and website traffic – which you can find here if you haven’t checked it out yet. Otherwise, let’s dive in: I just ran a Google news search for stories mentioning “fake news” within…
In 2015, I thought to myself, “If I were in the market to hire a digital PR firm, what is the No. 1 question I would like to have the answer to before talking to them?” My “A-ha!” moment came when I tried to answer the question, “How much should…
As PR professionals, building and maintaining relationships with journalists is one of our most important duties, and it’s often done by sharing client news that resonates with them and their audiences. But relationship-building isn’t just about consistently sharing stories with journalists; it’s also about creating strong connections with them while…
When a single tweet from Kylie Jenner can cause Snapchat to lose $1.3 billion in market value, causing the company to lay off 120 engineers, you know social media influencers are here to stay. It’s a fickle time for those of us working in the traditional PR and media relations…
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