One of most basic functions of any business department is to demonstrate to management the value it adds to the overall business. This is no different for public relations, which justifies the investment in media relations and executives’ time with measurable results. In most instances, these results are a combination…
When it comes to a company’s standard departments, executives get it; they understand that in order to sell products, one needs a sales team; to manage finances, one needs an accounting department; and to hire and retain top talent, one needs a human resources department. Simply stated, of course. But…
From planning to implementation and everything in between, events both big and small can be extremely hectic for the PR professionals who manage them. As easy as it may sound to get media personnel to attend a briefing with your client, the reality is, it can be far from simple….
Most people are aware that public relations is dominated by women, which helps make our industry one of the most dynamic and progressive. But diversity is much broader than gender, and most PR agencies fall short of diverse employment, impeding their ability to hire the best talent and represent the…
The year 2017 redefined the importance of investing in public relations. Between the political atmosphere, corporate gaffes, social media developments and a blazing hot media circuit, it was a year for the PR history books. So, what did we learn? The team at Tech Image pulled together their top PR…
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