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Strategic Consulting

Strategic Consulting

Forget Where Waldo is: Focus on Who Waldo is!

The key to any customer-centric positioning strategy starts with identifying your target audience. Without fully understanding who you are attempting to reach, you cannot perform accurate qualitative or quantitative analysis. Furthermore, you may be wasting countless resources on marketing and PR in trying to reach the wrong customer segments! The…
Strategic Consulting

Positioning Your Business to Accelerate Growth

We talk and write a lot about positioning at Tech Image, and it’s fun to find and read other perspectives on the topic. There are several ways you can approach the writing of a positioning statement, but the fundamental outcome needs to convey your business value to customers in a…
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March 1, 2016
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