Strategic Consulting Archives

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Up Your Trade Show Research with 10Times.com

Trade shows are crucial for clients. It’s an opportunity for them to showcase all their hard work to the industry, media, buyers and more. So it’s only natural that you or your agency will be asked to step in and advise on which shows or conferences they should be looking into.…

Tech ImageMarch 16, 2017

Strategic Consulting

What Do You Do? How to Articulate What You Have to Offer

When branding your organization and creating its positioning statement, there’s one question that may seem easy to answer: What do you do? Pinpointing these primary benefits and offerings, however, is decidedly much more difficult than you would imagine. The offerings need to be a strong representation of what your business…

Tech ImageMarch 14, 2016

Strategic Consulting

Forget Where Waldo is: Focus on Who Waldo is!

The key to any customer-centric positioning strategy starts with identifying your target audience. Without fully understanding who you are attempting to reach, you cannot perform accurate qualitative or quantitative analysis. Furthermore, you may be wasting countless resources on marketing and PR in trying to reach the wrong customer segments! The…

Tech Image Guest BloggerMarch 10, 2016

Strategic Consulting

Positioning Your Business to Accelerate Growth

We talk and write a lot about positioning at Tech Image, and it’s fun to find and read other perspectives on the topic. There are several ways you can approach the writing of a positioning statement, but the fundamental outcome needs to convey your business value to customers in a…

adminMarch 1, 2016

Strategic Consulting

The Decision-Making Tree, AKA Our Cognitive Biases

Not to put a damper on your holidays, but I read an interesting post on the train this week entitled, “Why do you make bad decisions?” There is a lot of food for thought in the piece as we make those last-minute holiday purchases, and overindulge in food and drink. …

Tech ImageDecember 15, 2015

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Strategic Consulting

Up Your Trade Show Research with 10Times.com

What Do You Do? How to Articulate What You Have to Offer

Forget Where Waldo is: Focus on Who Waldo is!

Positioning Your Business to Accelerate Growth

The Decision-Making Tree, AKA Our Cognitive Biases

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