March 16, 2017
Up Your Trade Show Research with 10Times.com
Trade shows are crucial for clients. It’s an opportunity for them to showcase all their…
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March 14, 2016
What Do You Do? How to Articulate What You Have to Offer
When branding your organization and creating its positioning statement, there’s one question that may seem…
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March 10, 2016
Forget Where Waldo is: Focus on Who Waldo is!
The key to any customer-centric positioning strategy starts with identifying your target audience. Without fully…
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March 1, 2016
Positioning Your Business to Accelerate Growth
We talk and write a lot about positioning at Tech Image, and it’s fun to…
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December 15, 2015
The Decision-Making Tree, AKA Our Cognitive Biases
Not to put a damper on your holidays, but I read an interesting post on…
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