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Digital PR Agency Tech Image Announces Additions of SKILSAW, the Mopria Alliance, Oval Brand Fire Products to its Client Roster

By October 10, 2016 March 27th, 2018 No Comments

Award-winning digital PR agency Tech Image announced that it has added three new clients to its growing list of partners.

The agency said it added SKILSAW, a professional power tool manufacturer; the Mopria Alliance, a global nonprofit membership organization chartered to drive industry-wide standards for mobile wireless printing; and Oval Brand Fire Products, a producer of the world’s slimmest high-performance fire extinguishers and other innovative fire safety equipment.

Tech Image will help these new clients accelerate their growth through digital public relations programs that include strategic brand positioning, targeted media relations, custom-created content, digital advertising and social media programs.

“These three client organizations have designed products and services that are disrupting their industries,” said Dan O’Brien, president of Tech Image. “We’re helping them tell their story in a more effective way to highly targeted audiences by leveraging the latest digital PR strategies, tools and tactics to accelerate the reach of their brands and drive sales.”

Tech Image Vice President–Media Relations Michael A. Monahan, who oversees the agency’s physical technology clients, will lead the SKILSAW and Oval Brand accounts. Vice President–Account Services Philip Anast, who runs the agency’s software, systems and solutions side of the business, will lead the Mopria Alliance account.

“We’re delighted to leverage our power tools experience to facilitate SKILSAW’s growth, help launch the Oval brand and drive awareness of the Mopria Alliance,” Monahan said. “SKILSAW has an exciting new story to tell as it expands beyond wood-cutting tools, and Oval Brand Fire Products has the potential to truly disrupt how the architecture and design community looks at fire safety equipment. The Mopria Alliance, meanwhile, is at the forefront of making mobile printing as easy as just a few taps from almost any Android app.”

As technology continues to expand digital PR techniques, Tech Image is committed to being at the forefront of using digital innovation to drive results.

Joe Calderone

Author Joe Calderone

Joe is a digital advertising and social media expert who has established or boosted the online presence of brands and organizations including The Chicago Auto Show, Rust-Oleum IBG, Allstate Insurance and more. Joe understands both the strategy and the creative side of advertising and social media, building campaigns that take life with the form and functionality needed in today’s competitive social atmosphere. Prior to being part of the Tech Image team, Joe was founder and CEO of his own digital marketing agency, Calderone Marketing, where he created innovative social programs for many clients. Joe has a bachelor’s degree in Business Administration from Iowa Wesleyan College.

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