F. Bueller: “Life moves pretty fast. If you don’t stop and look around for a while, you could miss it.”
One of the things I like best about working at Tech Image are the innovative things I see every day from our clients, their partners and our team. I learn something new almost every day, whether it is about a new product, a new solution or a new way of approaching old problems.
For example, Tech Image recently started working with Bosch Power Tools. Bosch incorporated Active Response Technology as a standard feature on its new REAXX portable jobsite table saw. Safety is a considerable concern to table saw users, and Bosch’s technology mitigates risk of injury by equipping the saw with flesh-detecting technology. That’s right. Flesh. Detecting. Technology. The tool’s advanced system senses the electrical current in the user’s body, and immediately upon coming into contact with flesh, the saw blade drops below the surface of the table so quickly that the user can avoid life-altering jobsite injuries.
We also work with the Chicago Innovation Awards, an organization that can say that – quite literally – “Innovation is our middle name.” I traveled with them earlier this year to ring the closing bell at the NASDAQ and I met so many incredible innovators and entrepreneurs, including:
- Swingbyte – golf’s first digital swing analyzer
- Keeper Security – the world’s most secure digital vault for managing passwords, private files and information on mobile devices and computers
- Dough – the first online and mobile trading platform to introduce a visual, interactive and engaging approach to financial education
But by far my favorite company from our trip to New York with the Chicago Innovation Awards was LuminAID. LuminAID was born out of a humanitarian need to bring light to those in the darkness that follows a natural disaster. Anna Stork and her co-founder, Andrea Sreshta, designed an easily distributable lighting product shortly after the 2010 earthquakes in Haiti. The result? A solar circuit and a 100 percent waterproof, inflatable shape that they’ve now deployed to relief agencies and charitable projects in more than 50 countries around the world.
It’s companies like these that make Chicago such a hotbed of innovation. Fox Business recently called it “Silicon Prairie,” saying, “Chicago is the Tech Darling of the Midwest.”
And the innovation doesn’t stop there. It happens here, in this office of a boutique Chicago public relations firm. I see it in my Tech Image colleagues every day. They constantly amaze and impress me as they uncover innovative angles that tie our clients to a larger conversation on a national story or trend. For example, when Hillary Clinton was found to have been using a personal e-mail server for official business, we helped make her the Face of Shadow IT; or back when we helped illustrate the risks associated with failing to migrate from Windows Server 2003 in advance of its July 2014 end of life.
Our Tech Image team hosts weekly “Pitchstorming” meetings where we monitor and discuss news and trends of the week, and boil them down into story ideas that we can take to the media that week. We then come up with creative pitch angles that have included everything from the first day of hurricane season to The Grinch Who Stole Christmas.
Innovation is everywhere. Sometimes you just have to look around once in a while so you don’t miss it.