New Media Landscape Causes Uncertainty Among PR Pros

More PR agencies now recommend investing in social media influencers over traditional news media, and it’s causing industry pros to drastically rethink the entire PR landscape. That’s according to the 2018 Global Communications Report, an annual study by University of Southern California (USC)’s Annenberg School for Communication and Journalism. Researchers…
Tech Image
September 19, 2018

Addressing the Gender Gap Using Technology

Technologies exist to improve people’s lives, create opportunities and break down barriers, and the possibilities don't stop at smartphones and gadgets. Organizations across the world now are looking to systems such as blockchain and machine learning to close the gender gap. In France, the government announced in March 2018 it will implement…
Mary Beth Nevulis
September 5, 2018

My Dog is LITERALLY a Xenomorph

When it comes to owned thought leadership (written content that lives on your website, blog, social media pages, etc.), it’s just as important to express your ideas clearly as it is accurately. This is especially true if you’re trying to convey an idea that’s unusually complex or contrary to common…
Jeff More
August 23, 2018

How to Spend a Social Media Advertising Budget

If you haven’t caught on, pay-to-play is as real as ever, especially in the social media world. On top of shrinking organic engagement, the days of organic social media are falling to the wayside – especially after Facebook announced it would prioritize content from family and friends over businesses, solidifying…
Lydia Castillo
August 16, 2018

Trade Show Prepping: Media Kit Tips

Here at Tech Image, there’s a wonderful time of year from January to June that we refer to as Tradeshow Season. It seems the majority of our clients attend their largest trade gatherings during this time, including World of Concrete, Mobile World Congress, Digital Signage Expo, and InfoComm – to…
Harvey Henao
July 30, 2018

Top 10 Construction Influencers of 2018

We know what you’re thinking: Looking out at a construction jobsite, there’s no chance any of those guys are on Instagram, right? Wrong… very wrong. Our digital public relations work with clients in the construction, building and tool industries reveals the online influencer landscape is thriving. Not only are general…
Joe Calderone
July 20, 2018

How to Use Instagram Hashtags: Six Quick Tips

Instagram is a powerhouse among social networks. It's currently the fastest growing platform, jumping from 600 million to 800 million monthly active users in just the year 2017 – and according to Mediakix growth projections, Instagram is expected to hit 1 billion users by January 5, 2018. Its 500 million…
Anisha Eckert
June 29, 2018
BlogPublic Relations

How to Build Strong Relationships with Journalists

As PR professionals, building and maintaining relationships with journalists is one of our most important duties, and it’s often done by sharing client news that resonates with them and their audiences. But relationship-building isn’t just about consistently sharing stories with journalists; it’s also about creating strong connections with them while…
Yvonne Gonzalez
May 29, 2018