PR Hacks: TechNews and How to Use It

Are you tired of exhausting your usual media contacts?

As PR professionals, media lists are key, but they often get stale and out-of-date. Your first instinct will probably be to pull a new list from Cision, and while that’s great, there are additional, excellent resources available to supplement Cision’s robust database.

TechNews (formally IT Database) is a subscription-based tool, similar to Cision, for those working in media relations. Not only does it serve as a way to search for reporters, but it includes stellar search features that Cision does not.

For example, say you’re looking for reporters covering cyber security; you simply enter your keyword into the search bar, select your time frame, and you’ll be met with an incredibly long list of articles mentioning said keyword. Not only that, but you’ll also find the top reporters and outlets that have mentioned your search, and the amount of articles produced by each.

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Below that, you’ll find a menu of the articles mentioning your keyword where you’ll also be able to filter by date, author and source.

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A great feature of TechNews that comes in handy is the contact information. While some reporters omit phone numbers, e-mail addresses, etc. on Cision, many of that information can be found on TechNews, along with other publications they contribute to, social media accounts and their location.

You’ll quickly notice that reporters you may not have thought covered certain topics actually do, allowing you to add a fresh name to your media list and a potential new media relationship!

Similar to Cision, you can export lists as an Excel document or a PDF. To do this, simply follow these steps:

  1. Select which contacts you’d like to add by checking the box.
  2. After you’re finished, click the blue ‘Save Selected’ button. It will ask you where you’d like to save it – you can create a project or add to an existing one.
  3. Once you’re done adding contacts, you can find your projects in the upper right hand corner under your company name.
  4. Select ‘My Projects,’ the project you’d like to export, click the export button and select Excel or PDF, and you’re done!

The import template is a lot simpler to read which is great, allowing you to simply pull what you need without having to fuss with adjustments. Although TechNews is a subscription-based tool, you can request a free trial and check it out.

Stay tuned for a follow-up piece in which we’ll discuss how to use TechNews for speaking opportunities, awards, and editorial calendars!

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