In our first piece on TechNews, we discussed how to use the website’s features to find reporters and/or outlets covering keyword topics you may have searched for. In addition to being able to find contact information for reporters that sometimes may not be listed in other media relation databases, TechNews also provides a breakdown of editorial calendars and a section dedicated to events and awards.
The ed cal button is located at the bottom left-hand corner of the homepage; once selected, a screen like the one above will pop up. The user interface is simple and functional. You can type in keywords relevant to what you’re looking to cover, and publications with the mentioned keywords will pop up. Additionally, you can sort through ed cals alphabetically or by most recently updated.
When you find a publication that you’re interested, in simply click on it and link to the ed cal will pop up, redirecting you to their site. Simple!
The “Events & Awards” section works similar to their ed cals section in that you are capable of searching by keywords. A great feature is the option to filter based on what you’re looking for, events or awards. In addition to that filtering option, you can sort your list by the deadline date as well as the name of the event or award.
If you recall in the last blog post, you have the capability to create a media list and export it, and the same goes for events and awards.
Creating a list is simple. Select which opportunities you would like to flag and hit the “Save Selected” button. You will be prompted to select where you would like to save the selected to, and you go from there.
When you view your saved lists under your Projects section, you’ll find that everything is neatly organized by the type of information. For example, if you’re creating a list for telecom publications or influencers, you’ll find that a section called “Opps” appears containing the events and awards you’ve selected for that list.
TechNews is an easy and helpful tool to use if you’re looking for opportunities without having to do the invasive research to find them.
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