Saw this article while searching for something else and decided to pass it along. It’s the results of a survey by the Pew Internet and American Life Project looking into who uses social networks. They’re using Twitter terms, but it goes beyond just Twitter.
Probably not a lot of surprises, but it does confirm some things. It also helps answer some questions about how essential various social networks are to an organization’s marketing plan. If the client’s customer profile matches these findings, it’s pretty darned important. If they don’t, then maybe not so much.
On another topic, I’m now following JetBlue on Twitter, and I got a taste of how they’re using it intelligently. With all the snow falling everywhere they posted a wistful note about warm beaches and cocktails, and how they had special rates to get there. I put up a Tweet about how they get it, and darned if they didn’t respond to me with a personal note that showed they read my Tweet and made me feel like they are my friend. Pretty cool!