When the World Wide Web was young, company blogs were the epitome of cutting-edge digital strategy. But today, they’re an essential backbone of a company’s digital presence. Engaging blogs help build up a company’s brand, encourage consumer engagement, and boost SEO.
So how do you get started? Well luckily, we, the bloggers extraordinaire at Tech Image, can help. Take a look at these seven tips for building your company’s blog platform:
1. Find Your Voice
Your blog is an extension of the company’s personality. Are you serious and task-driven? Or cheeky and fun? Whatever it is, it should be true to your company’s mission. Most importantly, it should reflect how you want your customers to perceive the company. So find your voice – refine it – and stick with it. Consider Taco Bell – they’ve been killing it with their social audience since the early 2010s!
2. Be Consistent & Creative
Once you put your message out there, customers will be eager to engage with your company and learn more. So don’t leave your customers hanging and develop a consistent schedule to post content. This not only helps customers stay engaged, it will also help your SEO.
Moreover, what’s worse than a blog that’s sporadically updated? A blog with boring content and cheesy photography. Readers are instantly turned off by unoriginal content, which would increase your bounce-back rates and drive readers away. So use eye-catching photos and create content worth reading.
3. Get to Know Your Audience
Great content is only great if it resonates with your target audience. So get to know them. Be part of them. Know what keeps them up at night and how your business can help! Only then can you write from a place of authenticity. The best way to do this is allow comments on the blogs, as well as integrate your blog with your social platforms and engage with users directly.
4. Keep it Short and Sweet
If you take one thing away from the rise of social media, it’s that less is more when it comes to content. Attention spans are short, but the thirst for quality content is great. The point to a good blog post is that it states a clearly defined position in a digestible way. So instead of writing a 1000-word post, draft three shorter ones and call it a Blog Series!
5. Integrate with Social
As I sort of alluded to, social integration is an important aspect of a content marketing strategy. Think of your blog as an extension of your social channels. Share your posts on your social, invite consumers to engage with you on your platform, and watch the consumer engagement take off! If the content is compelling, users will share the content and increase clicks to your site.
6. Don’t Over Promote
Resist the temptation to use your blog as another way to spam product enhancements or service offerings. Instead, use it as an opportunity to showcase your knowledge, capabilities, and the wisdom of your leadership team. This will entice prospective customers to engage with you and learn more about what you bring to the table.
7. Consider Taking it to the Pros
Not everyone can take the time to build out a content calendar and create compelling content on time and consistently, so consider reaching out to our team to learn more about how we can amp up your blog program.
Also included with this point: I know I just said don’t sell, however, it’s beneficial to toss in a subtle shout out to yourself at the end and maybe even provide a link to a particular offering you’re proud of – something like Tech Image’s amazing Strategic Content Development Program!