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Will social media kill the PR star?

By April 1, 2009 March 27th, 2018 No Comments

Interesting article by Jennifer Leggio on how the PR industry is trying to adapt to a social media world:

http://blogs.zdnet.com/feeds/?p=315

Key quote from Jennifer: "The way I see it, social media isn’t putting PR in jeopardy, but it has exposed a weakness in PR that was always there — too much focus on dialing for dollars and not enough focus on making PR stretch to support real business initiatives."

To paraphrase Little Jimmy Carville, It's the business, stupid!

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