Compare your current PR program with our Digital PR Best Practices Checklist and score your:
- Brand Strategy – Is your message differentiated from your competitors (especially online)?
- Rich Media – Are you routinely including videos, pictures and charts in your distribution?
- Mobile Access – Many customers search for your services on mobile devices. Are you mobile?
- Keyword Research – Do you know what your customers call your services and how they search?
- Social Media – Are your PR and marketing programs fully integrated with your social channels?
- Digital Influencers – Do you know who the most influential, online voices are in your industry?
- Content Creation – Are you creating provocative content that will build credibility and leads?
- Measurement – Are you using the latest measurement tools that provide strategic insights?
