With the well of traditional media drying up fast, Tech Image quickly shifted toward social media influencer outreach.
Tech Image discovered and connected with 80 high-profile influencers to coordinate electric bike rides at the GoPro Games in hopes of dramatically growing the Bosch eBike Systems Instagram presence. From Olympic athletes to famous dogs on Instagram, we dug deep to find major names who would ride eBikes.
We also doubled down on our media relations efforts. After realizing the media list was lacking, Tech Image reached out to applicable reporters from Denver to Boulder, encouraging them to attend the Games. The team also prompted GoPro for immediate updates on media attendees, and coordinated a last-minute email blast asking all registered reporters to visit the Bosch demo area.
That’s on top of a renewed social media strategy. Our profile wouldn’t chronicle not only Bosch, but the entire event, creating a narrative for social media followers.