Connecting Consumers to Bosch’s Connected Thermostat
In August 2017, Bosch Thermotechnology announced the Bosch Connected Control Thermostat (BCC100) as its first business-to-consumer product.
Tech Image evaluated and refined the BCC100’s key messages to pinpoint its unique product offering. While the thermostat wasn’t the most tech-savvy unit on the market, it was affordable, as well as compatible with a number of HVAC units.
Bosch Thermotechnology had no prior experience coordinating product reviews with consumer media. Tech Image identified the top-tier publications that reviewed thermostats, and pitched the targeted list. After interest from media, Tech Image worked with Bosch Thermotechnology to ship units for review, which resulted in four favorable top-tier reviews – totaling 55 million unique visitors per month.
Bosch Thermotechnology was up against two main challenges: garnering interest from top-tier consumer media, and competing against companies with tech-savvy thermostats that offer geofencing and remote sensors.
Tech Image noted that while some startups invest a lot into the technology of their units, they don’t have Bosch Thermotechnology’s background in heating and cooling.
Tech Image positioned Bosch as a trusted HVAC company with more than 100 years of global experience, highlighting BCC100’s compatibility with the majority of HVAC systems and its dedicated terminal for humidifying or dehumidifying functions.
Tech Image emphasized the BCC100’s affordable price point to validate its entry-level positioning in the market, and used Bosch’s 5-Step Installation Video to highlight its easy installation.
Tech Image created brand awareness of Bosch Thermotechnology in a consumer market as well as the key messages (affordable, compatible, historic advantage, easy install) that were used by top-tier media.
Tech Image generated more than 55 million earned media impressions from 23 placements, including top-tier outlets like Tech Hive, PCMag, Tom’s Guide and Huffington Post. Tech Hive scored the unit 3.5 out of 5; PCMag scored the unit “good,” 3.5 out of 5; and Tom’s Guide scored the unit “very good,” 7 out of 10.
Top-Tier Product Reviews
Bosch enters the “budget” smart thermostat market with the impressive Connected Control BCC100, a touchscreen-based thermostat that works great straight out of the box. Bosch has been in the HVAC market for more than a century and—like Honeywell—is looking to reclaim some of the attention that’s been captured by startups such as Ecobee and Nest.TechHiveJason D’Aprile
The Bosch Connected Control Wi-Fi Thermostat (BCC100) puts the familiar and trusted Bosch name into the residential market with a basic but capable $170 Wi-Fi thermostat. With a lower price than many of its competitors and relatively simple installation and setup, you can enter this realm of smart home technology with little fuss.Tom's GuideMark Kakkuri
The touch-screen display was very responsive, and easy to read from across the room thanks to its bright lighting. Additionally, the thermostat responded to my Alexa voice commands to raise and lower the temperature and turn the thermostat on and off, without missing a beat.PCMagJohn Delaney
Bosch makes great smart products and this smart thermostat will make anyone’s holiday season that much warmer. It is compatible with most HVAC systems and each unit can control multiple devices.Huffington PostRabbi Jason Miller
Bosch enters the "budget" smart thermostat market with the impressive Connected Control BCC100, a touchscreen-based thermostat that works great straight out of the box. Bosch has been in the HVAC market for more than a century and-like Honeywell-is looking to reclaim some of the attention that's been captured by startups such as Ecobee and Nest.
As with any good smart thermostat, the Bosch Connected Control BCC100 ($169.99) lets you control your home heating and cooling system from anywhere using your phone and a mobile app. It features a relatively large full color touch-screen display, is easy to install and program, and works with Alexa voice commands.