“Since Rajant started working with Tech Image, we have strengthened our presence in existing and new verticals. The Tech Image team listens to our needs, and we consider these teammates as an extension of our company.”
— Dava Baumann, Vice President, Global Marketing
Rajant Corporation
Raise brand awareness and scale of Rajant’s product portfolio in new verticals
Increase brand awareness via Rajant’s Twitter and LinkedIn social media channels.
Rajant Corporation, a pioneer in wireless kinetic mesh technology, focused its marketing initiatives on the military and mining industries from the inception of the company in 2001. Rajant’s kinetic mesh technology emerged as a result of September 11 and the communication infrastructure failures that occurred on that day.
In 2015, Rajant launched a new marketing campaign to raise awareness of the scale of Rajant’s product portfolio across new verticals, including transportation, oil and gas and municipalities. To describe Rajant’s advanced technology, the campaign dubbed itself the “Living Network.” It described the mobility, ruggedness and autonomy of Rajant’s kinetic mesh and its ability to evolve with an organization’s connectivity demands.
Rajant sought a PR partner with media relations expertise across multiple verticals and a background of working with other technology-based companies. Rajant also wanted to team up with a company that had digital experience to increase brand awareness across their social media channels.
Tech Image worked with Rajant to determine what would make the greatest impact in Q1 and throughout 2015. Tech Image leveraged Rajant’s pedigree in military and mining to position the company and its technology with new target audiences.
In order to increase visibility across transportation, oil and gas and municipalities, Tech Image did the following:
Tech Image created 24 thought leadership bylines across new and existing verticals. Content creation led to 108 original media placements including:
“Staying Connected”
– Mining Magazine
“Kinetic Mesh Networks Improve Mass Transit Communications”
– Mass Transit Magazine
“Kinetic Mesh Offers Stable Wireless Network in Changing Environments”
– Rigzone
“Keeping the Lights On: How Kinetic Mesh Supports Smart Distribution”
– Electric Light and Power
In addition to the successful media coverage, Tech Image increased the followers on Rajant’s LinkedIn page by 42 percent – from 564 followers to 802. Articles posted to the page generated 575 clicks.
It also created the @RajantCorp Twitter handle and increased Rajant’s followers from 0 to nearly 100. The @RajantCorp Twitter handle generated 136 mentions, 49 retweets and 107 link clicks.
Identifying early the need for wireless network infrastructure that could effectively support ever-growing mobility demands, Rajant Corporation developed its patented Kinetic Mesh technology—and in turn became the pioneer provider of the most adaptable, scalable, and readily deployed private mobile broadband networks on the market today.
© 2023 Tech Image.
