A clear brand strategy is a key driver of success; how are customers supposed to understand your differentiating factors if you don’t? Our team of strategic communications experts will help clarify your message and refine your brand.
There are three important variables to consider when creating messaging most relevant to buyers.
We analyze what your customer values most during their purchase process, isolating that variable for use in the positioning. We analyze what your top competitors do to differentiate their services. And we evaluate the primary benefits that your company offers, identifying the uniqueness that is most important to your buyers.
When these three variables are brought together in a positioning statement, you’ll have a message that is relevant, unique and actionable. Our message strategy sessions usually precede all other activities in order to cascade the right message through all channels.
We will coach your subject matter experts to ensure they maintain a focus on strategy during interviews with media. Our training is comprehensive, can be done classroom-style, and includes before and after videos of your experts in the hot seat. We ensure positive outcomes, no matter how difficult the topic.
PR Program Management
The whole point of hiring a PR firm is to partner with a team that can keep things moving without constant hand-holding. Our account managers oversee all the organization, planning, campaign development, execution, client service, measurement and reporting, so you’re able to focus on your work. We make your lives easier, not more difficult.
One of the biggest challenges facing PR professionals and marketers is evaluating their brand presence and deciding which channels represent the greatest opportunity. Tech Image can help by auditing your online presence and recommending where you should make investments to reach more customers.
Tech Image is experienced in managing the most difficult circumstances, with a crisis planning process that will protect your brand and your business. We’ve managed everything from large corporate crisis communications to smaller social media crisis communications, and everything in between.
As one of the first search results to show up, it’s important to have a Wikipedia page and ensure its accuracy. Tech Image is a qualified editor, and our team can either edit and update an existing Wikipedia page, or develop one from scratch.