A clear brand strategy is a key driver of success; how are customers supposed to understand your differentiating factors if you don’t? Our team of strategic communications experts will help clarify your message and refine your brand.

SEO & SEM

 

Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search. Both programs work synergistically to produce ROI and meet a company’s KPIs based on individual goals and objectives. While SEO builds a foundation and adds value over time, SEM works in real-time as campaigns are live to directly increase results. 

As key components of a digital marketing strategy, Tech Image offers cohesive planning regarding SEO & SEM requiring a front-loaded effort of backend research and auditing to occur prior to tactical plan implementation. We work closely with each client to seamlessly take steps of preparation leading into implementing a highly effective SEO / SEM strategy. 

strategic positioning

Strategic Positioning

 

There are three important variables to consider when creating messaging most relevant to buyers.

We analyze what your customer values most during their purchase process, isolating that variable for use in the positioning. We analyze what your top competitors do to differentiate their services. And we evaluate the primary benefits that your company offers, identifying the uniqueness that is most important to your buyers.

When these three variables are brought together in a positioning statement, you’ll have a message that is relevant, unique and actionable. Our message strategy sessions usually precede all other activities in order to cascade the right message through all channels.

Media Training

 

We will coach your subject matter experts to ensure they maintain a focus on strategy during interviews with media. Our training is comprehensive, can be done classroom-style, and includes before and after videos of your experts in the hot seat. We ensure positive outcomes, no matter how difficult the topic.

media training
pr management

PR Program Management

 

The whole point of hiring a PR firm is to partner with a team that can keep things moving without  constant hand-holding. Our account managers oversee all the organization, planning, campaign development, execution, client service, measurement and reporting, so you’re able to focus on your work. We make your lives easier, not more difficult.

Communications Audit

 

One of the biggest challenges facing PR professionals and marketers is evaluating their brand presence and deciding which channels represent the greatest opportunity. Tech Image can help by auditing your online presence and recommending where you should make investments to reach more customers.

communications audit
communications audit

Communications Audit

 

One of the biggest challenges facing PR professionals and marketers is evaluating their brand presence and deciding which channels represent the greatest opportunity. Tech Image can help by auditing your online presence and recommending where you should make investments to reach more customers.

Crisis Communications

 

Tech Image is experienced in managing the most difficult circumstances, with a crisis planning process that will protect your brand and your business. We’ve managed everything from large corporate crisis communications to smaller social media crisis communications, and everything in between.

Wikipedia Updating

 

As one of the first search results to show up, it’s important to have a Wikipedia page and ensure its accuracy. Tech Image is a qualified editor, and our team can either edit and update an existing Wikipedia page, or develop one from scratch.

wikipedia
wikipedia

Wikipedia Updating

 

As one of the first search results to show up, it’s important to have a Wikipedia page and ensure its accuracy. Tech Image is a qualified editor, and our team can either edit and update an existing Wikipedia page, or develop one from scratch.