There are 3 important variables that must be considered in order to create a message platform that is most relevant to buyers, unlike what any competitor offers and highlights what your product or service delivers better than anyone.
We analyze what your customer’s value most during their purchase process and isolate that variable for use in the positioning. We analyze what your top competitors are saying to differentiate their services and consider those attributes so we don’t replicate them in the positioning. And we evaluate the primary benefits that your company offers and identify the uniqueness that is most important to your buyers. When these 3 variables are brought together in a positioning statement, you’ll have a message that is relevant, unique and actionable. Our message strategy sessions usually precede all other activities in order to cascade the right message through all channels.