Public Relations and Marketing Strategic Positioning

Strategic Positioning

There are 3 important variables that must be considered in order to create a message platform that is most relevant to buyers, unlike what any competitor offers and highlights what your product or service delivers better than anyone.

We analyze what your customer’s value most during their purchase process and isolate that variable for use in the positioning. We analyze what your top competitors are saying to differentiate their services and consider those attributes so we don’t replicate them in the positioning. And we evaluate the primary benefits that your company offers and identify the uniqueness that is most important to your buyers. When these 3 variables are brought together in a positioning statement, you’ll have a message that is relevant, unique and actionable. Our message strategy sessions usually precede all other activities in order to cascade the right message through all channels.

Communications Audit

One of the biggest challenges facing PR professionals and marketers is evaluating their brand presence and deciding which channels represent the greatest opportunity. Tech Image can help by auditing your online presence and recommending where you should make investments to reach more customers.

Tech Image is experienced in managing the most difficult circumstances, with a crisis planning process that will protect your brand and your business. We’ve managed everything from large corporate crisis communication to smaller social media crisis communication and everything in between.

Crisis Communications

Media Training

We will coach your subject matter experts to ensure they conduct interviews with a focus on strategy. Our training is comprehensive and includes before and after interviews so each person can refer to the video as a reminder before they participate in future interviews. We ensure positive outcomes, no matter how difficult the topic.

Media Tours

We will set up media events in your top geographic areas to help increase media coverage in specific areas where sales or events demand greater awareness.

Activation Events

We’ll help you create new events to launch new products or sign up new customers.

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