It’s not possible to leverage marketing, media coverage or content without integrating social media for targeted reach and impact.
There are new ways to promote news and thought leadership through social media channels that dramatically increases the number of customers you’re able to reach. Social media management programs today are much more than posting or tweeting with frequency. Amplified social outreach is required to extend your voice by reaching people who have self-identified as followers or buyers. Videos can add tens of thousands of viewers. Promoted posts can reach tens of thousands of new buyers. Combining this technique with other marketing programs will maximize your capacity to sell more.