Creative Director

In his role as Creative Director, Ken brings a great breadth of experience in helping organizations communicate their messages to all of their audiences, both on the agency and the client sides. With a strong background in writing as well as account service, he is able to help clients craft their message and then execute it. Ken came to Tech Image from ASAP Software (now part of Dell), one of the leading international resellers of software, services, and solutions, where he was Marketing Communications Manager. His duties there included development of Public Relations, direct mail, advertising, collateral materials and more. Prior to joining ASAP, Ken worked for agencies marketing home improvement and automotive products, and a retailer of stereo and video equipment in their advertising department. He is very good at taking complex technologies and simplifying them in a way that can be understood by a non-expert audience. Areas of strength include networking hardware and software, telecom, software development issues, and consumer electronics.

View Ken's Blog - Life in the Fastpitch Lane

What is Your Favorite Success Story?
There have actually been several since I joined Tech Image. Two of them were helping clients build their companies to the point where they were acquired by bigger players – making instant millionaires out of both of them. (Where is Ronald Reagan’s Trickle-Down theory when you need it?) Another was helping a client grow from a small Internet fax service provider into a large provider of software as a service. At the time I wondered how much interest we could possibly generate in faxing, but with a bit of cleverness the stories kept on coming! There was also a thought leadership program we did for a former client. We helped him quickly build his reputation as a subject matter expert on the future of technology, to the point where the campaign won several awards and was recognized by an industry pundit as an ideal example of how thought leadership should work. And we did all that without him having a single customer, or even delivering a finished product. Just getting through the technology bubble bust from 2001-2003 was no small feat either. And now look at us!

Personally, it’s that my kids are growing up to be good people who care about others almost as much as they care about saving the galaxy from the Empire.

What Are Your Hobbies and Interests?
I play guitar and keyboard and sing in a rock and roll band called The Bosko Brothers. Check us out if you see us around, but no yelling “Freebird” from the audience. I’m head coach for the Lake County Glory, a 14U A-level girls traveling fastpitch softball team. In addition, I also teach private pitching and hitting lessons for fastpitch softball, write a column for Softball Magazine, and administer the Discuss Fastpitch Forum, the top softball discussion forum on the Internet. In my spare time…wait, I don’t have any.

What is the Title of the Last Good Book You Read?
I have just two books on my nightstand – the Marine Corps Field Manual and the Holy Bible. Wait, that’s a line from A Few Good Men. The real answer is Talent is Overrated: What Really Sets World-Class Performers Apart from Everybody Else. It was a gift from one of my students and a fascinating read. It takes a scientific approach to investigating whether some people are just more inherently talented than others (the book offers evidence that the answer is no), and if not why do they stand out? The short answer is hard work and a very focused approach to what they do. For top performers, practicing isn’t fun, nor do they need it to be. Although they use a lot of examples from sports and entertainment, it is actually a business book designed to help all of learn how to elevate our games.

Who Are Your Favorite Recording Artists?
The Beatles are my #1 favorites, now and forever. I like a lot of the older bands, like the Beach Boys and Creedence Clearwater Revival – I’m a sucker for well-crafted pop. Bruce Springsteen is another favorite, although moreso his work between Born to Run and The River than some of the later stuff. That said, I have liked his last couple of albums. I own a lot of Chris Isaak’s work, and lately have become a fan of the Ravonettes, Palmyra Delran and The Reverend Horton Heat. I like a lot of modern country, too, but in small doses. My not-so-secret indulgence is that I’m a huge Gary Lewis and the Playboys fan. I even met him once, which was both a thrill and a disappointment.

What are your favorite TV shows?
I’m not even going to bother pretending I don’t watch, although I have to admit I still miss Buffy the Vampire Slayer as a new show. Thank goodness for DVDs. Also for Supernatural, which my son Adam turned me on to. The Big Bang Theory, The Glades, Leverage, Two and a Half Men, The Office, and How I Met Your Mother are other favorites. You can see how I spend my time when I’m at home.

Why Are You a Good Fit at Tech Image?
I have a very well-rounded background in marketing, and I am strong enough to change the water bottle.